La Sportiva, producers of the world’s finest mountain products since 1928, announces today that Howe Sound Sales has signed on to represent the brand in Western Canada, which includes British Columbia, Alberta, Saskatchewan, Manitoba, Yukon Territory and Northwest Territories. Howe Sound Sales is an established sales agency with three passionate outdoor industry professionals. They currently also represent Rab, Lowe Alpine, Forsake, and Maxim ropes and maintain a showroom in Vancouver.
“Western Canada represents a continued opportunity for La Sportiva to grow the brand in communities that are dedicated to the mountains,” says Wes Green, vice president of sales and marketing at La Sportiva North America. “The Howe Sound team’s goal is to offer high levels of service, regional market insights and superior technical knowledge for both retailers and vendors. As individuals they are passionately involved in one or more of the technical sports that out brand represents. We are confident that this is the beginning of a successful partnership in a key geographic region for our brand.”
Howe Sound Sales is made up of Julian Stoddart as principal, Tom Wright as associate, and Nathan Pinchak as technical and events support. Julian and Tom manage sales and support throughout Western Canada operating in the Vancouver /Squamish area with a showroom in Vancouver. Nathan provides tech rep and event support in Eastern BC and Alberta.
According to Stoddart, “The opportunity to work with La Sportiva proved too big to pass up. The quality of the products along with the brand’s demonstrated ability to attain and hold a market leading position will bring a level of focus and security to our business as we look to scale for brand growth across La Sportiva’s core categories.”