Jack Wolfskin Partners With The Walk 1000 Miles Campaign

Jack Wolfskin, the German-based outdoor apparel, footwear and equipment company, is delighted to announce its support of the Walk 1000 Miles campaign in 2023 - Britain’s biggest self-improvement movement. The free and accessible to all initiative, devised to encourage better physical and mental health, is run by Country Walking Magazine, part of the Bauer media group and the UK’s biggest-selling magazine publisher.

Each year approximately forty thousand of its dedicated readers pledge to join the challenge of walking 1000 miles in the calendar year - and yes, believe it or not, that’s more than achievable. In fact, did you know it takes less than an hour a day’s walking to hit 1000 miles in 12 months? And it’s worth every step, as previous participants will testify:

72% of participants say they suffer fewer minor ailments; 74% that they feel more body-confident; 92% that they’re far more optimistic for their long-term health as a result, 96% that it has significantly changed their life for the better, 99.6% that it’s suitable for all levels of fitness.

Jack Wolfskin is proud to become the official clothing sponsor and, in doing so, support a fantastic program that aligns perfectly with its core beliefs.

"As an outdoor brand, we want to encourage and inspire everyone to go out and discover our environment. Whether on your doorstep or in remote locations, the best thing about nature is that it is free to us all as a tool for a healthier life. Like Jack Wolfskin, Walk 1000 Miles encourages nature discovery while choosing to live a more active life, making it very meaningful for us to participate in the campaign. 'We Live To Discover' is our brand mantra, and if you're pledging to walk 1000 miles a year, then we're clearly on the same page. We are looking forward to supporting the campaign throughout 2023" - Elizabeth Mapp, UK Marketing Manager for Jack Wolfskin.

Throughout the challenge, Jack Wolfskin will be on hand to provide expert advice, guidance and incentives for those taking part, ensuring that each step taken is rewarding and in comfort.

Walk 1000 Miles is a wholly inclusive and welcoming initiative seeing participants return year-on-year to clock up their miles when and wherever they choose. Its popular Facebook group has become a social hub and a source of motivation and encouragement for first-timers. So whatever your drive, health, charity, fun, family or discovery, enjoy the journey. You decide your route.