Isbjorn Of Sweden Appoints Viking Europe As Sales Agent In Germany & Austria

Highly sustainable and premium outdoor kidswear brandIsbjörn of Sweden has appointed Dennie Wagner and his team at Larix/Viking Europe to strengthen sales in Germany and Austria.

The pioneers of durable and long lasting outdoor apparel for adventurous children and teenagers, Isbjörn is renowned in Scandinavia and many parts of Europe for designing no compromise, fit for purpose and sustainable products. The appointment of Viking Europe as Sales Agent will now further build Isbjörn’s industry-leading reputation with German and Austrian outdoor and lifestyle retailers.

Maria Frykman, Founder and CEO of Isbjörn of Sweden, commented: “Being in the industry for more than 30 years, Viking Europe has a strong history of working with many outdoor brands throughout Europe, and its passion for sports and the outdoors is second to none. Dennie and his team’s knowledge and enthusiasm for Isbjörn shone through in the pitching process. Our entire team is excited to work closely with them to increase sales and awareness of Isbjörn products in the region.”

Viking Europe constantly strives to offer its partners the latest solutions in both management and distribution, keeping up to date with the latest tools and trends to facilitate the flow of information that will support sales. Isbjörn will benefit strongly from this.

Dennie Wagner, Country Manager Germany -Austria, Viking Germany commented: “Our team is highly impressed with Isbjörn’s unwavering commitment to sustainability, combined with the highest quality, functionality, and durability of its products. Furthermore, the expert and dedicated team at Isbjörn consciously advocates for an extended product lifecycle with their "Slow Fashion" concept, resisting the constant and often unnecessary seasonal changes in its products. Sustainability is not just a word for Isbjörn, it is both a commitment and a source of motivation. We are very excited to have this premium outdoor brand for children and teenagers as a sales partner for Germany and Austria, and to continue advancing the growth of this exceptional brand.”