Comeback Of A Snowboard Cult Brand: Blue Tomato Brings “Forum” Back To Europe
A bang in the international snowboard scene: Almost ten years after its global withdrawal, the cult brand “FORUM” is back again. The Austrian board sports and lifestyle specialist Blue Tomato is bringing the snowboards as well as the US company's fashionable snow and streetwear exclusively back to Europe.
The brand went off the market in 2014 and relaunched exclusively online in the USA in 2022 with great hype. In Europe, the products are now available in the online shop (blue-tomato.com) and in selected Blue Tomato stores. Forum is an extremely well-known brand in the snowboard sector. The company was founded in 1996 by Four Star Distribution and professional snowboarder Peter Line. Forum was particularly popular in the late 1990s and early 2000s and was valued by the community for its innovative designs and influence on snowboard culture.
The brand made a name for itself with high-quality snowboards and was also known for its successful team riders. A year ago, original founders Mike “Mack Dawg” McEntire and Peter Line, along with former Forum 8 team rider Jeremy Jones, revived the company. “Collective energy that drives progress” Will Reddin, Senior Hardgoods Buyer at Blue Tomato, is very pleased about the cooperation: “After a successful relaunch in the USA, we are thrilled to be working with Forum as part of their global expansion and such an influential Bringing the brand back to the European market.
To ensure all customers have access to this iconic brand, Forum will be available in numerous Blue Tomato shops as well as online as part of our exclusive partnership.” Forum's Peter Line explains the resurgent company's mission: “Forum has always stood for the collective energy that drives progress - on and off the snow. We’re trying to bring together a community of like-minded people who support each other to push what’s possible and contribute to the fun and future of snowboarding.”
Ecological production: snowboards are manufactured in Carinthia In addition to the now exclusive European distribution via the Styria-based partner Blue Tomato, Forum also has another strong connection to Austria: the snowboards are manufactured in “The Mothership” in the Carinthian town of Feistritz an der Gail 100 percent clean energy handcrafted. The Mothership is the most technologically advanced and environmentally responsible manufacturing facility in the snowboard industry.
