Intersport Becomes Official Partner Of The Austrian Ski Fed’

Austria's leading sports retailer and the Austrian Ski Association will be joining forces in the future. Starting with the 2025/26 season, INTERSPORT will be the exclusive sports retail partner and official sponsor of Ski Austria's alpine and cross-country coaching and service teams.

Franz Koll (Managing Director of INTERSPORT Austria), Mario Stecher (ÖSV Sports Director), Christian Scherer (ÖSV Secretary General) and Johannes Kastenhuber (Marketing Director of INTERSPORT Austria) are looking forward to taking joint steps towards a successful future.

This cooperation will be visible for the first time at the Alpine World Cup opening in Sölden – with the INTERSPORT logo on the headgear of the entire women's and men's support team.

For INTERSPORT, the partnership is part of a comprehensive strategy to promote sports in Austria: from supporting the major national associations to the targeted strengthening of regional activities by local retailers.

"Skiing is part of Austrian identity. It's a true cultural asset that connects generations. Millions of people cheer on the event every year, whether on the slopes themselves or in front of their screens," says Franz Koll, Managing Director of INTERSPORT Austria. "The fact that we, as INTERSPORT, are now even more strongly part of this emotional movement fills us with pride. For us, this partnership is much more than just sponsorship; it's a commitment to Austria as a winter sports destination."

"When you share a passion for winter sports, you speak the same language, and that's exactly what connects us with the ÖSV. It's not just about putting a logo on a cap. This partnership will be felt on all levels: with real pro tips for everyone, behind-the-scenes insights, and content that makes skiing and cross-country skiing a pleasure. And ultimately, our customers will benefit most from this, with more knowledge, more inspiration, and even more enjoyment on the slopes," says Johannes Kastenhuber, Marketing Director at INTERSPORT Austria .

The ÖSV also underlines the importance of the new partnership for the daily work behind the scenes and the further development of winter sports in Austria: "It is a great pleasure for us to add a new chapter to the history of our long-standing successful partnership. With INTERSPORT, we welcome a strong, local partner that has stood for quality and lived enthusiasm for sport for many years. Our joint expertise in winter sports combines passion with technical competence - an ideal foundation for future success. Furthermore, we share the vision of not only being a leader in our industry, but also of assuming social responsibility. One thing that is particularly important to us is getting children excited about exercise and sport again. We look forward to taking joint steps towards a successful future," emphasises ÖSV Sports Director Mario Stecher .

Christian Scherer, Secretary General of the ÖSV , adds: "With INTERSPORT, we have a partner at our side who not only shares the same commitment to quality and authenticity, but also fits perfectly with our brand. This strong foundation opens up additional potential to further deepen our collaboration in the future – especially in the areas of e-commerce, merchandise, and licensing. Our shared goal is clear: to create added value for the entire ÖSV family and our stakeholders, thereby sustainably strengthening winter sports in Austria."