Honey Stinger Becomes Official Partner, Fueling U.S. Ski & Snowboard Athletes Through 2026

U.S. Ski & Snowboard and Honey Stinger are officially partners. Honey Stinger, a leader in sports fuel that produces energy waffles, will become an official partner through 2026.

Exclusive to the “ready-to-eat energy waffles” and “stroopwaffles” category, Colorado-based Honey Stinger has been fueling athletes since 2001 and has extensive experience in the sports industry, having worked with more than 2,000 professional and collegiate teams. On the snow, Honey Stinger will officially be named an Associate Partner of the 2026 Visa Big Air presented by Toyota, Dec. 11-13 in Steamboat, CO and the FIS Para Snowboard World Cup at Steamboat, Feb. 8-9, with product activations at both events. The partnership will also support individual U.S. Ski & Snowboard athletes, including working with athlete influencer program Content Collective.

“We’re pleased to bring Honey Stinger on board,” said Sophie Goldschmidt, President & CEO. “Their products have long been part of many athletes’ training and competition routines, and this partnership strengthens that connection. As an Associate Partner at our domestic World Cups, Honey Stinger will play an even greater role in fueling and supporting our athletes’ success.”

“Elite athletes demand fuel they can trust, and that’s exactly why Honey Stinger was created. Partnering with the U.S. Ski & Snowboard Team allows us to support world-class competitors with world-class nutrition. It’s an honor to fuel these athletes as they prepare for the sport’s biggest challenges,” said John D’Alessandro, CEO of Honey Stinger.