Further Investment In U.S. Ski & Snowboard Athletes Going Into Milano Cortina 2026
U.S. Ski & Snowboard and Team USA officially announce the United States Olympic & Paralympic Committee (USOPC)’s 'Making Team USA presented by Xfinity' will support U.S. Ski & Snowboard athletes throughout the lead up to the Olympic and Paralympic Winter Games Milano Cortina 2026.
The Making Team USA platform debuted during the Olympic and Paralympic Games Paris 2024 and brings fans closer to the qualification journeys of athletes hoping to represent Team USA at the upcoming Olympic and Paralympic Winter Games. Created to generate awareness through athlete features, long-form storytelling and behind-the-scenes video, Making Team USA presented by Xfinity will highlight athletes at the following U.S. Ski & Snowboard events.
- Stifel Copper Cup presented by United Airlines | men’s and women’s Audi FIS Alpine World Cup | Copper Mountain, CO | Nov. 27-30, 2025
- Stifel Birds of Prey | men’s Audi FIS Alpine World Cup | Beaver Creek, CO | Dec. 4-7, 2025
- Visa Big Air presented by Toyota | men’s and women’s FIS Snowboard & Freeski World Cup big air | Steamboat Springs, CO | Dec. 13, 2025
- Toyota U.S. Grand Prix | men’s and women’s FIS Snowboard & Freeski World Cup halfpipe | Copper Mountain, CO | Dec. 19-20, 2025
- Toyota U.S. Grand Prix | men’s and women’s FIS Snowboard & Freeski World Cup slopestyle and halfpipe | Aspen, CO | Jan. 9-10, 2026
- Lake Placid Freestyle World Cup | men’s and women’s Azerbaijan FIS Freestyle World Cup aerials | Lake Placid, NY | Jan. 11-12, 2026
- Intermountain Health Freestyle International presented by Stifel | men’s and women’s Azerbaijan FIS Freestyle World Cup moguls, dual moguls and aerials | Deer Valley, UT | Jan. 16-18, 2026
Xfinity has been a longstanding partner of U.S. Ski & Snowboard, supporting the organization since 2017. During the 2025-26 season, Making Team USA presented by Xfinity will activate with on-course signage at U.S. Ski & Snowboard’s domestic World Cups.
“We are excited to work alongside Making Team USA presented by Xfinity as we head into this important season,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “Our athletes are putting in the endless hours of training and are working hard to represent Team USA at the upcoming Olympic and Paralympic Winter Games, and through this partnership, our fans will be able to have an inside look into that unique experience.”
“Making Team USA continues to give fans an unparalleled look into the remarkable journey of becoming an Olympian or Paralympian,” said Katie Bynum Aznavorian, USOPC chief strategy and growth officer. “We’re thrilled to build on the platform for the Winter Games qualifying journey—this time with even more social and digital programming, more fan-focused extensions and more behind-the-scenes content – all creating ways to connect fans closer with athletes as they prepare for Milano Cortina 2026.”
