Around 80,000 industry visitors from 120 countries came to Munich (2019: 80,200). The countries with the largest number of visitors (in this order) were Germany, Italy, Austria, France, Switzerland, Great Britain and the Russian Federation. The ratio of visitors from outside Germany rose to 70 percent (2019: 69 percent). There was an increase of visitors from France, Japan, South Korea and New Zealand. According to a survey carried out by market research company Gelszus Messe-Marktforschung among visitors, 45 percent of respondents believe that ISPO Munich will continue to play an increasingly important role.
2,850 exhibitors took part in the trade fair (2019: 2,926). For the first time, Toyota joined traditional sporting goods and outdoor brands at ISPO Munich and introduced its mobility concept to the international audience.
The next ISPO Munich will be held from January 28 to 31, 2021, in Munich.
The ISPO Munich Sports Week is in full swing and will conclude with the Night Run in Olympiapark on February 1. More than 1,000 runners have already registered: a new record for the Night Run.