Felix Neureuther Becomes Brand Ambassador For Jack Wolfskin

Felix Neureuther is becoming  the exclusive partner  and  brand  ambassador of the  leading  outdoor provider JACK WOLFSKIN. The long-term partnership starts on 1 July 2019.  It covers the areas of outdoor apparel,  shoes and equipment.

• The world  champion and thirteen-time World Cup winner strengthens the  comprehensive winter sports  competence of the  outdoor provider

• With the  2019  winter sports  collection, JACK WOLFSKIN  once  again  underlines its pioneering role in sustainable innovations

As the  most  successful German  alpine ski racer, Felix Neureuther  is particularly  committed   to  the  comprehensive winter  sports  expertise  of the  outdoor provider.  The cooperation will also focus on sustainability, which is an important topic for both  Felix Neureuther and JACK WOLFSKIN. In the  2019  winter  season,  JACK WOLFSKIN will once  again underscore its pioneering role and outstanding competence in sustainable  innovations.  For the products of the new  winter sports collections, 100 % recycled Texapore Ecosphere, Nanuk Ecosphere and Microguard Ecosphere materials were used. All jackets and trousers  are 100 % PFC-free.

The multifunctional  premium  products  guarantee optimal  protec- tion from cold and  snow and,  at the  same  time, maximum freedom  of movement in all winter sports activities. As part of  the  partnership,  Felix Neureuther  will also  contribute to  JACK WOLFSKIN’s  product  development in the  ski and snow  sports  sector  and  bring  in his extensive  experience. For the  winter  of 2020,  all winter  sports  enthusiasts could look forward to a highly technical and innovative collection, which will be developed  and  tested  with Felix Neureuther. These styles will complement JACK WOLFSKIN’s winter 2020 Snowsports  line.

Melody Harris-Jensbach,  CEO of JACK WOLFSKIN: ‘Felix Neureuther is the ideal brand  ambassador for JACK WOLFSKIN. He embodies  'at  home  outdoors' throughout his professional  and  private life. Performance,  innovation  and  sustainability are our common  values. Felix is known internationally  and especially in the DACH region,  he is one of the best-known and most popular winter athletes.  This brings together two strong partners.  We look forward to working with Felix in the coming years.’

Felix Neureuther: ‘Sport is a central part of my life, and nature  is my home.  JACK WOLFSKIN is a brand  that  shares these values. It guarantees reliable functionality, comfort  and a modern  design. It is also committed  to a responsible  approach to our environment and resources.  I am pleased  to support  this commitment and to bring my own knowledge and experience into the development of the products.’


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