Db Expands Global Sales Organization With Key Leadership Hires.

As part of its global expansion plans, Db, the Scandinavian journey brand, is strengthening its international sales organiSation with several strategic appointments.

Cecilia Ekroth joins as Global VP Sales, based in Db’s Stockholm office. She brings extensive experience from the global fashion and lifestyle industry, including over a decade in executive commercial roles at Acne Studios.

“We are excited to welcome Cecilia on board,” says Richard Collier, CEO of Db. “She brings strongexpertise in managing marketplaces across Europe, the US, and Asia, and will be a fantastic leader for our talented sales professionals around the world.”

As Db continues to scale globally, the brand is also investing in its presence across key regions:

• In the DACH region, Db will bring operations in-house for the first time, establishing a dedicated sales team based in Munich’s MOC Centre. Sven Perleth joins as Head of DACH, supported by Alexander Guenther in Northern Germany and Ole Pavel in Switzerland.
• In Scandinavia, Db has appointed Stine Maseidvåg as Head of Scandinavia to strengthen the brand’s home market.
• In North America, Db has partnered with Waypoint Outdoor to manage wholesale channels in both the US and Canada.

“Db sees a significant opportunity in the DACH region and across our global markets,” Collier adds. We’ve built a passionate team of bag and luggage enthusiasts who will help us grow our footprint across premium sports and lifestyle retail partners.”

These appointments mark a major step in Db’s journey to build a truly global sales organiSation supporting its continued growth and brand expansion.

Db is a Scandinavian brand with a clear mission to redefine travel gear while enabling meaningful journeys. With functional design and patented technology at its core, Db has been recognised with multiple awards and is now available at premier retailers across the globe. Db is committed to sustainable practices, earning B Corp Certification in 2023. Recent investor milestones include investment from LVMH Luxury Ventures in 2024 and the addition of sports icon Erling Haaland in 2025.