Dahu Appoints A Ski Boot Specialist To Lead Online Fit Experience (As Opposed To What, A Dentist ?)

In a surpise move trailed on sgbonline.com Dahu has appointed a ski boot specialist to lead their online fit experience, many in the industry expected the appoinment of an electrician, or perhaps a chef......

The company has appointed ski industry veteran Dano Bruno to lead its Corsair Fit Experience (CFE), expanding the brand’s boot fitting process. CFE allows customers to create a direct relationship with the brand in a way that historically ski boot companies have not established. 

Bruno will lead Dahu’s out-of-the-box fit merging simple to navigate size technology with digital one-on-one consultations. He will lead the team at Dahu’s Swiss and Colorado offices.

“I have built my career around the biomechanics of the foot and watched as time and time again ski boot companies failed to think outside the box. Dahu has delivered the future, both in product and through the Corsair Fit Experience, providing to the user a product that is both comfortable and performance-driven” said Bruno.

“There are moments in our industry where the people validate the product; having built boots for the world’s most accomplished athletes, Dano represents an industry authority that is indisputable,” said Clark Gundlach, Dahu CEO. 

The Corsair Fit Experience, launched last month on Dahu’s updated ecommerce website, https://www.skidahu.com/corsair-fit, is complimentary, and comes with a 100% fit guarantee.