Bründl Sports Showcases Grand Opening Of The areitXpress Shop In Zell Am See

The renowned premium sporting goods retailer Bründl Sports reopened its shop at the areitXpress valley station in Zell am See in November following extensive renovations. In collaboration with Schmittenhöhebahn AG, the shop combines a unique shopping experience with forward-thinking, innovative ski rentals. With an impressive sales area of ​​2000 m², the store sets new standards in customer comfort and functionality.

A particular highlight of the new shop is the state-of-the-art ski depot with space for up to 3,300 sets of ski equipment. The heated lockers are directly connected to the ski slope. Two elevators link the landing area directly to the depot, ensuring short and convenient routes. This infrastructure offers guests maximum comfort by allowing them to easily and securely store their ski equipment without having to walk long distances. Nothing stands in the way of a stress-free and comfortable arrival with minimal luggage.

The design concept also offers comfort and convenience. Different decors of the REGUPOL everroll alpine ultimate flooring ensure intuitive orientation in walkways and various areas of the store and warehouse. The flooring boasts numerous advantages: it is robust, making it suitable even for use with ski and snowboard boots. It also provides the necessary slip resistance when wet.

Thanks to its elasticity, REGUPOL flooring is very comfortable. Even when walking on it in socks, it feels pleasantly warm underfoot. Its sound-absorbing properties also create a welcoming atmosphere.

“We are thrilled with the REGUPOL flooring, which we have already installed in other shops. Its elasticity and attractive design create a pleasant atmosphere – tactilely, visually, and acoustically,” praises Thomas Vorreiter, Head of Marketing & Expansion at Bründl Sports.

A flagship project for winter sports

With its new shop in Zell am See, Bründl Sports combines design, functionality, and comfort at a high level. REGUPOL everroll alpine ultimate skis play a key role in ensuring that the store is not only visually appealing but also meets the demands of a modern winter sports resort. The result is a place that inspires winter sports enthusiasts and raises the bar even higher for future projects.

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