Snow Peak, the Japanese outdoor lifestyle brand, is embarking on its next adventure cultivating restorative experiences in nature, as it starts development on its Campfield in Long Beach, Washington. The Long Beach Campfield is a 25 acre campground and community gathering center with the mission to unite people and alleviate the stresses of modern life through time together outside.
A natural extension of Snow Peak, The Long Beach Campfield truly brings the brand’s purpose to life. Built with community and the healing power of the outdoors in mind, it is designed to help foster human connection and experiences with the rhythms of nature.
“When I joined my father’s company years ago, I worked tirelessly to evolve Snow Peak into an outdoor lifestyle brand because of the joy camping had brought to my own life. As Snow Peak expanded, I realized we offered something greater than lifetime-guaranteed gear – memorable outdoor experiences that restore the human spirit,” said Snow Peak USA CEO and Chairman of the Board Tohru Yamai. “This realization sparked the idea of a campfield – a place for people to gather and experience the rejuvenating power of the outdoors. At Snow Peak, we believe time outside reconnects us with our truer selves and reorients us to the rhythms of nature. Our mission for the Snow Peak Long Beach Campfield is to create space for these experiences.”
Situated on the north side of the Columbia River, the Long Beach Campfield is centrally located between Portland and Seattle. The ocean side of the peninsula features one of the longest continuous beaches in the world, and the eastern portion is home to the pristine Willapa Wildlife Refuge. Working in conjunction with landscape architects 2.Ink Studio of Portland, Oregon, EFA Architects of Long Beach, Washington, and Helligso Construction of Astoria, Oregon, construction of the site will be executed with extreme care for the natural environment. With the intention to enhance the land and connect humans more fully to nature, the project will restore four acres of onsite wetlands, bolstering the ecosystem by improving its ecological value.
Guided by six campfields owned and operated by Snow Peak in Japan, the experience centers on community and thoughtful amenities to help people reconnect to nature. The Long Beach Campfield will include a heated soaking tub and sauna in a Japanese-inspired onsen and spaces for gatherings and interactive programming. Guests will park their cars in a lot at the entrance to the Campfield and transport their gear to their site via footpaths and high-efficiency carts. This allows for a camping experience in total harmony with nature.
Visitors can enjoy endless outdoor adventures including beach-combing, coastal hiking, surfing, paddling, cycling, wildlife viewing, fishing, crabbing, clam digging, and boating. The Long Beach Campfield will include a variety of camping experiences from traditional walk-up campsites to tent platforms and campervan sites. Also available for individual and group use are Jyubako mobile cabins, designed by renowned architect Kengo Kuma. These units feature comfortable bedding, Snow Peak cabin amenities, and private bathroom. A Snow Peak retail store will be onsite, featuring Snow Peak products for sale or rent, a market for prepared meal kits, grocery, and camping sundries.
“For more than two decades, Snow Peak USA has been steadily expanding its footprint in North America. The Snow Peak Long Beach Campfield will be the fullest expression of our brand and a significant milestone in our efforts to share the Snow Peak experience with North American campers,” said Snow Peak USA Chief Operating Officer Matt Liddle. “The campfield combines our design ethos and passion for restorative outdoor experiences, while also serving as an essential connection point between Snow Peak and its community of outdoor enthusiasts. We’re thrilled to welcome campers to a re-imagined campground that will fundamentally expand the perception of Snow Peak in the USA.”
The Long Beach Campfield will welcome guests for the full 2023 camping season. Stay up-to-date on the latest progress here.