GoPro, Inc Announces Its New Camera, HERO9 Black—Featuring “more Everything”

GoPro, Inc. has announced its new camera, HERO9 Black—featuring “more everything”—including a new sensor that delivers 5K video and 20 megapixel photos, next-generation HyperSmooth 3.0 video stabilization with in-camera horizon leveling, a new front-facing display, a larger rear display, 30% more battery life, and a Max Lens Mod accessory that brings Max HyperSmooth video stabilization and Max SuperView ultra wide-angle photo and video to HERO9 Black. 

GoPro also shared that it has updated the name of its GoPro Plus subscription offering to simply GoPro, reflecting how central the subscription service has become to the brand’s product experience.

It’s more than just looks, HERO9 Black’s 23.6MP sensor is the most significant imaging hardware upgrade since a 12MP sensor was introduced with HERO3 in 2012.This combined with GoPro’s renowned rugged versatility, the GP1 chip, built-in mounting, modular accessories and leveled-up 3.0 features elevates HERO9 Black to unmatched flagship status. 

“HERO9 Black reflects our commitment to delivering what our customers have been asking for, including more value for their money,” said Nicholas Woodman, GoPro’s founder and CEO. “HERO9 Black is a beast of a product, and GoPro subscribers can get it for £100 off at while also enjoying unlimited cloud storage of their GoPro footage, up to 50% on everything at and no-questions-asked camera replacement. And we’re not done, with more value adds coming to GoPro subscribers later this year.”

GoPro has also eliminated plastic from HERO9 Black’s packaging and added value by packaging the camera in a high-quality travel case that fits additional mounts and accessories.

“Reducing as much plastic as possible from our business is a priority for us,” said Woodman. “We’re excited to package HERO9 Black in a high-value travel case instead of traditional wasteful packaging, and we’re committed to doing the same with the rest of our cameras by the end of 2021.”

Power tools do the heavy lifting. A full suite of smart capture modes that extend capture options beyond simply pressing the shutter button.

  • Hindsight Capture - Capture up to 30 seconds of footage before you start recording. Even if you press the Shutter button too late, you’ll still get the shot.
  • Scheduled Capture - Set it and forget it—simply select the start and end time for a time lapse, video or photo up to 24 hours in advance. The camera will toggle back on when prompted, and you can grab it later
  • Live Burst- Record what happens 1.5 seconds before and after your shot, then pick your favorite single frame for the best pic or a share a 3-second 4K video.
  • Duration Capture - Choose the exact length of time that HERO9 Black will record from 15 seconds to 3 hours. Or, if you don’t have an end in mind, just set it to unlimited and let the good times roll.

As you get to know HERO9 Black, you’ll notice: More power with a new 23.6MP sensor. More clarity with 5K video and 20MP photos. More stability with HyperSmooth 3.0 and Boost in all settings. More speed options with TimeWarp 3.0 and slo-mo in up to 4K. More creativity with a front-facing LCD screen. And, more battery life to power it all.

HERO9 Black Features:

New Image Sensor

Video: 5K30, 4K60, 2.7K120, 1440p120, 1080p240 and more 

Photo: 20MP 

New 1.4” front colour display with live preview and status modes

Larger 2.27” rear touch display with touch zoom

30% more battery life than HERO8 Black with improved cold weather performance

Removable, rechargeable battery

HyperSmooth 3.0 with in-camera horizon leveling

TimeWarp 3.0 featuring Real Speed and Half Speed 

1080p Live Streaming

1080p Webcam mode

Power Tools: HindSight, LiveBurst, Scheduled Capture and Duration Capture 

SuperPhoto + HDR Night lapse video

RAW photos

Digital lenses

Voice control with 14 commands in 11 languages + 6 accents

3 microphones with advanced wind-noise reduction

Stereo + RAW audio

Larger speaker for improved audio playback

Removable lens cover

Built-in folding mounting fingers

Rugged + waterproof to 33ft (10m)

Compatible with Max Lens Mod, Light Mod, Display Mod and Media Mod for HERO9 Black 

Introducing the All-New Max Lens Mod for HERO9 Black

The all-new Max Lens Mod (£89.99) brings unbreakable Max HyperSmooth video stabilization and low-distortion, ultra-wide Max SuperView to HERO9 Black at up to 2.7K60 resolution. Max Lens Mod also allows for horizon lock even when the camera is rotated a full 360°. This enables mind blowing creative versatility for social media producers, film and television professionals and weekend warriors, alike.

HERO9 Black-compatible Mods also include the Media Mod for HERO9 Black, now with a removable foam windscreen; Display Mod; and Light Mod.

Max Lens Mod will be available globally starting October 2020. The Media Mod for HERO9 Black and Display Mod will be available starting Sept. 16. The Light Mod is currently available on as well as at select retailers.

Subscribing to GoPro

The GoPro subscription service delivers the best value and end-to-end experience to GoPro users. GoPro subscribers benefit from no-questions-asked camera replacement; unlimited cloud storage of their GoPro photos and video at original quality; enhanced live streaming to with fewer restrictions than other live streaming services; up to 50% on mounts and accessories at, including the brand-new lineup of GoPro Lifestyle Gear; plus savings on new camera purchases. 

HERO9 Black Million Dollar Challenge

For the third year in a row, GoPro is challenging its users to create the launch highlight reel for its new flagship camera. Open exclusively to owners of HERO9 Black, the Million Dollar Challenge will award an equal share of $1,000,000 to entrants whose video clips are chosen for the HERO9 Black Million Dollar Challenge video that will be released in December 2020.

Beginning today, HERO9 Black users are invited to capture and submit their video clips for consideration to the HERO9 Black Million Dollar Challenge on Submissions close on Friday, December 4.

Global Availability 

HERO9 Black is on sale internationally starting today on and at select retailers around the world. The camera retails for £429.99 MSRP or on for £329.98 with the purchase of a one-year subscription to GoPro. Existing GoPro subscribers can also take advantage of the £329.98 pricing at

Visit to shop the 2020 GoPro Lineup. Learn more about HERO9 Black GoPro’s blog The Inside Line.

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