To celebrate Earth Month and our planet’s seas, Zeal Optics is kicking off its 2nd annual “Shades For Seas” campaign and will clean 1,000 square feet of coastline for a year (93 square meters) from locations around the globe with the purchase of every pair of sunglasses, goggles or accessory lenses sold globally in April.
This initiative ties into Zeal Optics’ mission of diminishing the amount of petroleum-based plastic that finds its way into the waste stream. Zeal produces all of its sunglasses using plant-based and recycled materials and is focused on reducing its environmental footprint in all of its material usage and business practices.
“As we head into spring, this campaign is designed to inspire people to think about the impacts of their purchases and get them to vote with their dollars,” says Zeal Optics Director of Marketing Mike Lewis. “We’re incredibly excited with the response we got to this program from our community last year despite the pandemic and look forward to seeing it grow in 2021.”
Zeal Optics will be partnering with Plastic Oceans International to clean up beaches in locations across the Americas, Europe, and Australasia. Plastic Oceans International is a US-based non-profit organization working globally to end plastic pollution and to foster sustainable communities worldwide. They operate with the belief that we can and must act at the local level to create change on a global scale.
“We pursue relationships with partners that are walking the talk. Zeal Optics fits this to a tee,” explains Plastic Oceans COO Tod Hardin. “Through their mixed-use of non-petroleum plastics, recycled plastics, and natural materials in their products, they have created a low carbon manufacturing process that we embrace. We look forward to collaborating on making a difference.”
“Shades For Seas” launched in 2020 for the 50th anniversary of Earth Day, when Zeal removed 50 pounds of plastics (22.7 kg) for every pair sold onzealoptics.com, removing 1,000 pounds of plastic.
Follow the “Shades For Seas” campaign on social media with the hashtag #ShadesForSeas, where Zeal Optics will share other ways to reduce your environmental footprint, along with updates on how much plastic the community has helped remove from our world’s oceans. This Earth Month go a step further and help Zeal Optics protect our seas and waterways, while experiencing the world like never before through Zeal’s unrivaled optics and lens technologies.