Yakima Announces New Distribution Partnership with GROFA To Accelerate Growth In DACH Region
Yakima, the global leader in innovative outdoor cargo and adventure solutions for over 45 years, is excited to announce a new partnership with GROFA Action Sports GmbH, who will assume exclusive distribution of Yakima products in Germany, Austria, and Switzerland (DACH) effective August 1, 2025. This collaboration marks a significant step in Yakima’s ongoing commitment to expanding its reach and delivering best-in-class gear solutions to outdoor enthusiasts across Europe
“At Yakima, our mission – simply stated – is to enhance the journey and earn trust everyday; we do that by working closely with strong partners who bring passion and expertise at all levels of the value chain, “ said Ryan Martin, CEO of Yakima. “Partnering with GROFA – who is renowned for their expertise and deep relationships in the DACH region – ensures that our customers and retail partners will receive the highest level of service and support as we continue to grow our presence in Europe.”
GROFA will become the central point of contact for Yakima’s specialist retailers in the DACH region, providing comprehensive sales and aftersales support. The transition of distribution from Phobos to GROFA will be seamless, with Phobos continuing as Yakima’s exclusive distributor for Czechia and Slovakia, and serving as Master Distributor for select developing markets in Europe. This new structure empowers Yakima to better serve the unique needs of each region, while leveraging GROFA’s proven track record in brand building and customer service.
Yakima’s gear and brand vibe fit seamlessly into GROFA’s lineup: practical, thoughtfully designed, and built for outdoor enthusiasts who love taking their bikes on adventures. This makes Yakima a perfect addition, reinforcing GROFA’s strategy of looking at bikes and the experiences around them as one complete journey.
"Many people today take their bikes on vacation as a matter of course,” said Thorsten Kochanek, CEO of GROFA. “With Yakima, we can support this lifestyle holistically with strong products and reliable service for specialist retailers."
The announcement builds on Yakima’s global strategy to enhance product accessibility and strengthen local partnerships, following recent investments in regional distribution centers and expanded international shipping capabilities. Yakima’s 2025 product lineup—featuring upgraded bike racks, expanded cargo options, and advanced rooftop tents—will now be more accessible than ever to outdoor adventurers in the DACH region.
The first joint presence in the automotive industry will take place at Abenteuer Allrad in Bad Kissingen, followed by Eurobike 2025 in Frankfurt. Both shows will feature the latest innovations from Yakima and showcase the brand’s ongoing commitment to the European market.
For more information about Yakima’s legacy of innovation, products, and to find a dealer, please visit yakima.com.
