World Cup Supply Extends Partnership With U.S. Ski & Snowboard Through 2026

U.S. Ski & Snowboard announced today the extension of its partnership with World Cup Supply (WCS) as the organization’s on-hill equipment and safety-related support partner for the next three years.

A leader in competition, resort and event materials athlete and spectator safety, WCS has been a supplier of U.S. Ski & Snowboard since 1991 and has provided quality and innovative products for athletes.

“We are very excited to extend our partnership with World Cup Supply,” said Trisha Worthington, Chief Revenue and Philanthropy Officer of U.S. Ski & Snowboard. “For almost 32 years, World Cup Supply has been a loyal partner and we look forward to having their great products on hand for our teams.”

Per the agreement, WCS will continue to deliver gates, panels, safety fencing and other on-hill and event equipment essential for key domestic World Cup, NorAm and national-level events across alpine, cross country, freestyle, snowboard and freeski. Collaborating with SPM Gates, WCS will continue to contribute thousands of gates and hundreds of panels annually for Stifel U.S. Alpine Ski Team training and events, both domestically and in Europe.

Additionally, WCS will be the designated provider of training bibs for the Stifel U.S. Alpine Ski Team and Stifel U.S. Freestyle Ski Team athletes and air pads for domestic alpine World Cups and national championships events.

WCS prioritizes athlete and participant safety in winter sports and is focused on providing educational resources to share best practices within the sport and industry to reduce injuries. Along with providing on hill equipment, WCS is the title sponsor of U.S. Ski & Snowboard’s Club Excellence conference and provides annual monetary support of the Club of the Year award, further showcasing their commitment to safety through education.

“WCS and SPM are extremely proud of our long-standing support of U.S. Ski & Snowboard athletes and U.S. Ski & Snowboard-sponsored World Cup events,” said Brad Williams, World Cup Supply, Inc. President. “The equipment and support we both provide is of the highest quality and allows the teams to train productively and safely. After 32 years of partnership it’s hard to imagine not being part of the effort and we wouldn’t have it any other way.”