World-Champion SUP Racer Bruno Hasulyo Appointed CXO At Beau Lake

Beau Lake, the luxury waterside brand celebrated for its timeless design and mid-century craftsmanship, today announced the appointment of Bruno Hasulyo as its new Chief Experience Officer. This strategic move aims to further elevate Beau Lake's mission to redefine and elevate the waterside experience by offering exceptional, world-class products to discerning customers across the globe.

Bruno Hasulyo, a world-renowned athlete and Stand-Up Paddleboarding (SUP) champion, brings over nine years of expertise and a remarkable track record in the sport and industry. Known for his visionary approach and transformative impact on the SUP community, Bruno’s accolades include the 2017 Long Distance World Title, five World Championship podiums, over 20 international podium finishes, and six victories in the prestigious SUP 11 City Tour.

“I’ve always believed in pushing the limits of what’s possible, both on and off the water. Joining Beau Lake allows me to take that passion to the next level, by using my unique skillset to help define the future of luxury waterside ” said Bruno Hasulyo.
As Chief Experience Officer, he will be responsible for driving innovation and quality from production to marketing and translating that to the overall brand experience of the customer. His leadership and expertise in the category will help shape future product development, brand strategies, and customer engagement.

“Bringing Bruno on board is an exciting moment for Beau Lake,” said Brad Ariss, Managing Director of Beau Lake. “His expertise, passion for the sport, and unique perspective on what defines a waterside experience will be invaluable as we continue to push the boundaries in the luxury, outdoor recreation, and watersports markets. We are confident that under his leadership, Beau Lake will continue to innovate and inspire”

Beau Lake continues to shape the waterside experience by merging innovative designs with the heritage of classic nautical aesthetics and a deep connection with nature. Partnerships include collaborations with prestigious names like Saint Laurent and a curated selection of exclusive luxury hotels.

From mid-century pedal boats to the world’s most beautiful paddleboard collection, Beau Lake is a Canadian waterside luxury brand dedicated to elevating the beach experience through timeless design and mid-century craftsmanship. Inspired by nature, their luxury paddleboard collection has featured limited-edition collaborations with Saint Laurent, Ulysse Nardin and Vilebrequin. The brand has since grown their collection of premium beach amenities to include everything from apparel and waterside accessories to classic wooden furniture, custom surfboard and, of course, the finest collection of rigid and inflatable paddleboards on the market.