Woman Wears Ski Suit In Central London

London commuters were treated to an unusual scene this morning, as skier, Chemmy Alcott, was seen traversing the walkways of Waterloo Underground Station and the heights IFS Cloud Cable car, kitted-up in skis and full winter sports gear. It's propbably one of the less baffling scenes to greet commuters.

The scenes marked the celebration of the inaugural London Snow Show, part of National Snow Week - one of the biggest snow sports events in the UK, taking place at the ExCeL on 21-22 October.

British Champion skier, Chemmy Alcott said  “I am thrilled to be appearing at National Snow Week’s inaugural London Snow Show this year. The Snow Show has grown over the years and is now bigger and better than ever before and will be in the Capital for the first time. The slopes are more accessible than ever and this is the perfect place for both beginners and those already comfortable with snow sports."

The London Snow Show is coming to the ExCeL this year, featuring expert advice from the biggest and brightest stars in the UK snow sports scene, as well as the opportunity for a community of enthusiasts to shop the latest cutting-edge kit, or book their next winter holiday.

Inspirational speakers

Visitors will be able to brush shoulders with some of the most famous faces in the UK snowsports scene, getting the latest tips and advice
from leading experts, top celebrities, athletes and Olympians, including

• Ed Leigh, British snowsports presenter and commentator
• Chemmy Alcott, former World Cup alpine ski racer
• Eve Muirhead, Olympic curling champion
• Eddie ‘The Eagle’ Edwards, The British ‘people’s’ champion
• Dan Egan, world-renowned skier and pioneer of extreme sports
• Millie Knight, four-time Paralympic ski medallist
• Neil ‘Nine Lives’ Campbell, pro snowboarder
• Talan Skeels-Piggins, paralympic British Team alpine skier

Top snowsports equipment and technique workshops

Ticketholders will be able to browse the wares of hundreds of carefully curated snow brands, getting the opportunity to upgrade their gear with some of the hottest kit on the market. Those visiting the brand village will be able to speak with representatives from the top winter brands, providing ski advice, boot fitting, helmets, goggles, clothing and more.

Additional features from this year’s show include:

• Snow Stage sponsored by Inghams – hear from some of the biggest names in the snowsports scene with content running from open to close across the two days.
• Snow Skills Cabin – engage in a host of interactive sessions and workshops to learn something new or hone existing skills. Whether you want to learn how to take that Insta-perfect photo on the slopes, understand how to make your trip more sustainable or find out what else you can do at a resort, the stage will play host to some of the industry’s most experienced professionals, ready to impart knowledge, upskill and share their experiences and stories.
• Warren Smith Ski Academy – refine your skills with a skiing MOT, using biomechanical screens to analyse your movement. Expert coaches will download the necessary information to develop your ski technique and address any problem areas before you hit the slopes.
• Family Zone by Esprit - giving families the opportunity to enjoy the day together with fun hoverboard activities and arts and crafts.
• Maxx Tracks indoor slope by Crystal Ski Holidays - giving skiers and snowboarders of all abilities the chance to have-a-go and test their skills under the watchful eye of those in-the-know.

Mike Seaman, CEO of Raccoon Media Group says, “Now in its third year, National Snow Week has become a growing community of snow sports enthusiasts keen to discuss, try-out and enhance their own winter sports experience. There’s nothing quite like preparing for your next winter trip or competition, and we’re proud to announce the debut of The London Snow Show, allowing the UK’s largest city to get their hands on the latest equipment, snow attire and advice all in one place. We welcome everyone to come down and enjoy everything the event has to offer!”