For the new season, the VSSÖ expects a growth in ski rental. Last season, 60 percent of the skis sold were already used in rental. More and more people, especially in the tourist areas, rent skis or even sets including ski boots for the whole season. At the same time, customers are becoming more demanding and according to VSSÖ, are paying more attention to high-quality and therefore more expensive material.
Another trend is the demand for touring skis. Here, sales of touring ski boots have more than doubled within two years.
For the 2020/2021 season there is potential in terms of safety and sustainability. Against the background of the current climate discussions, consumers in the ski industry increasingly asked about sustainable materials. This is also confirmed by the winter sports trends for the retail sector identified by ISPO.