Vitalpin: "Be/r\gegnungen": Experts Discuss Alpine Summer Tourism
Multifaceted, valuable and increasingly popular: Experts discuss alpine summer tourism in a special podcast
https://open.spotify.com/episode/1RpsgoUIySxj1XmoAsAvLK?si=ycXCKMAyRXav_AtTZtYptA
"The goal of many winter sports destinations is to expand their tourism offerings into a four-season experience," says Jürgen Pichler, Marketing Director at Doppelmayr.
After a successful winter season in the Alpine region, Vitalpin examines alpine summer tourism, which is becoming increasingly important for regions, vacationers, and locals. Are there model regions? Why is cycling so important? And how can overtourism be addressed? In this special edition of "Bergengnungen" (Mountain Encounters), Jürgen Pichler (Vorarlberg/Marketing Director of Doppelmayr), Michaela Burger (Tyrol/Managing Director of the Hochoetz Cable Car Company), Raffael Mooswalder (South Tyrol/Director of the Hoteliers and Restaurant Association), Silvio Schmid (Graubünden, Graubünden Cable Car Company), and Maximilian Hillmeier (Oberallgäu/Tourism Director of Bad Hindelang) discuss the region's growing importance and potential for the future.
Why you should listen:
- Bike instead of ski: What role cycling offers play in summer tourism – and how existing infrastructures can be used cleverly.
- Year-round destinations with a system: How regions such as South Tyrol or the Ötztal are strengthening their summer business with a clear strategy and concrete measures.
- Living space instead of amusement park: Why Bad Hindelang has developed a tourism concept that focuses on values, participation and acceptance.
- Overtourism & visitor management: How hotspots react – and which forms of visitor management already work well.
