Utah Governor Spencer Cox Welcomes The Big Gear Show To Park City

The Big Gear Show is proud to host their inaugural event in Park City, Utah with the support of the Utah State Government. The Big Gear Show supports nationwide brands and retailers and welcomes them to Utah, highlighting the state’s commitment to supporting responsible outdoor recreation across all the activities, from climbing to cycling, overlanding to paddlesports.

The Big Gear Show is America's first open-air trade show in Park City, UT, created solely to meet the needs of outdoor shops and gear builders. The event is a demo and buying experience built for outdoor, bike, paddling and climbing buyers and makers. The show will feature a curated group of 500 hand-selected retailers and 250 brands across the outdoor and cycling industries. The demo is fully integrated into the event, so buyers get to paddle, ride bikes, and test gear all day. There is simply no better place to discover new brands and products and test gear all day. There is simply no better place to discover new brands and products.

“We are excited to play host to the Big Gear Show 2021, an event that both celebrates the great outdoor recreation offerings of the state and the spirit of innovation and commerce that drives the modern economy here,” said Spencer Cox, Governor of Utah. The Big Gear Show was created with the needs of buyers front of mind, with the demo aspect fully integrated into the event. The founders chose Park City for its incredible access to trails, roads and water for paddling, biking, and gear testing opportunities conveniently located onsite. Park City is an outdoor paradise in the summer, offering legendary outdoor access that the state of Utah is famous for.

"Utah is known as the crossroads of the west and has always been a gathering place for outdoor recreation and the industry. Deer Valley is a perfect place to experience the latest and greatest gear and connect with all the people that make the outdoor industry special. I am excited for some in-person time in the outdoors with all our friends from across the country,”added Pitt Grewe, Director of the Utah Office of Outdoor Recreation.

Park City is an outdoor paradise in the summer and Deer Valley Resort, home of The Big Gear Show, is no exception. It is home to some of the most beautiful lakes and rivers, pristine hiking trails and vistas, and legendary road and mountain biking in North America. This is a place retailers and brand teams want to go for vacation – which founders knew was important in creating an event in a location that everyone could get excited about. 

“There are so many incredible outdoor venues across the country, but none can match the accessibility of Park City and Utah’s Wasatch Range for adventuring and having an authentic and inspiring business gathering of outdoor recreationists,” said Kenji Haroutunian, show Director. “In 20 years of producing events at various venues in the region, I have found Deer Valley Resort to deliver the most amazing mix of inspiring venues, a world-class network of well-maaged trails, as well as watercraft testing and waterfront views to fuel inspired business conversations. The Big Gear Show’s formula for success isn’t something we’re sharing openly, but it certainly includes a world-class venue.”

Additionally, Park City’s affordability, ideal summer weather, and convenience from the Salt Lake City International Airport just 40 minutes away, makes the iconic mountain town an obvious and easy choice for retailers and brands across the country. 



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