U.S. Ski & Snowboard Partners With Backcountry
U.S. Ski & Snowboard, the national governing body of Olympic skiing and snowboarding, is elevating its merchandise program in an exclusive partnership with Backcountry, the leading specialty retailer for outdoor gear and apparel.
“We are incredibly excited to partner with Backcountry,” says U.S. Ski & Snowboard President and CEO Sophie Goldschmidt. “Backcountry has a rich history in the outdoor industry and we are delighted to engage with the brand in new and unique ways, while offering a quality U.S. Ski & Snowboard collection.”
Backcountry's apparel design team has revamped the U.S. Ski & Snowboard merchandise collection with new hoodie and t-shirt designs that embody the spirit of the U.S. Ski & Snowboard organization with modern graphics and silhouettes. The collection will feature lifestyle and fan merchandise, such as the Stripe Team Hoodie ($69.00), Big Air Snowboard Long-Sleeve Crew ($34.00), and Big Air Ski T-Shirt ($29.00). The U.S. Ski & Snowboard merchandise is available exclusively on the Backcountry website at https://www.backcountry.com/usskiandsnowboard . The new U.S. Ski & Snowboard merchandise store launches today and apparel will be available for immediate purchase.
"Our collaboration with U.S. Ski & Snowboard marks a significant milestone for Backcountry,” says Backcountry chief product officer, Colby Black. “This partnership goes beyond merchandise. It signifies a commitment to excellence, innovation, and a shared passion for winter sports. Together, we are proud to launch an exclusive collection that reflects the essence of both our brands and offers customers a curated experience."
