United has announced it opened a new club concept at Denver International Airport designed for busy travelers who want to grab a snack, beverage or barista-made coffee on the way to their flight. United Club FlySM is a first-of-its-kind concept for a U.S. airline and gives a guilt-free option to the more than half of airport club and lounge visitors who like to take snacks to go1. This new format comes on the heels of United opening new club locations in Newark Liberty International Airport and Phoenix Sky Harbor International Airport, and reflects the airline's larger ambitions to create a bespoke club experience that meets the unique needs of travelers across its network.
As part of United's ongoing commitment to renovate and introduce new United Club locations throughout its network and provide a more modern United brand experience, United Club Fly in Denver presents a contemporary design that celebrates the region – a proud United hub for more than 30 years. The ski lodge-inspired space includes art and furnishings sourced from local artists and companies. The air carrier plans to collaborate with additional local businesses in the future to feature unique, seasonal items throughout the year.
The market-style, grab-and-go club features a variety of non-alcoholic drinks, premium snacks and even a place to order a favorite barista-made coffee beverage.
"United Club Fly is all about elevated convenience. We know there are times when our members are in a hurry and use our clubs to sneak a quick drink or snack, so we've created this new format to make it easy for them to do that without sacrificing an upscale club environment," said Marketing & Loyalty VP and MileagePlus President, Luc Bondar. "In Denver, more than two-thirds of our customers are connecting to other places, making it the ideal city to introduce this concept."
The new club occupies a smaller footprint than a traditional United Club, and it's conveniently located on a highly visible corner of the new Concourse B-East expansion. The market-style club features a variety of non-alcoholic drinks, premium snacks and even a place to order a favorite barista-made coffee beverage.
Here's how United Club Fly works:
- Scan to enter: Self-scan your boarding pass at the automated entry gates.
- Select a snack…or two: Choose from a selection of premium food options curated with an on-the-go flyer in-mind, such as sandwiches, salads and wraps, yogurt, vegetables, fruit and more.
- Order a barista-crafted coffee: Skip infamously long airport coffee lines and instead get your caffeine fix at the club's full-service coffee bar, serving hand-crafted coffee beverages brewed with illy coffee blend.
- Self-service beverage counter: Find your favorite nonalcoholic beverages, including sparkling water, soft drinks, iced tea, juices and more. A reusable water bottle filling station is also available.
- Skip checkout lines: Simply take the few items you've selected and walk out the exit turnstile – nothing more is needed.
United Club members, travelers in premium cabins flying internationally and United Club one-time pass holders will have access to United Club Fly. For photos and video of United Club Fly, visit here, and for more information on United Club locations and how to visit one, go to united.com/unitedclub.