U.S. Ski & Snowboard today announced that Toyota will once again become the Official Mobility Partner of the Olympic National Governing Body (NGB) of ski and snowboard sports in the U.S.A. beginning August 1, 2021.
The multi-year partnership through the 2026 Olympic Winter Games also names Toyota as the title sponsor of the Toyota U.S. Grand Prix series, the Toyota U.S. Alpine Championships, the Toyota U.S. Freestyle Championships, and presenting sponsor of the “Visa Big Air Presented by Toyota” events.
Toyota returns as the Official Vehicle of U.S. Ski & Snowboard following U.S. Ski & Snowboard’s two-year partnership with Land Rover.
“We are excited to welcome Toyota back to our Partner Family,” said U.S. Ski & Snowboard Chief Revenue Officer Michael O’Conor. “Their support of U.S. Ski & Snowboard athletes over the years have been fantastic for our sports and we look forward to extending that support to the entire U.S. Ski & Snowboard roster ahead of the upcoming Olympic Season. We also want to thank Land Rover for supporting our athletes the past two seasons and their commitment to winter sports.”
The partnership with Toyota will include event, broadcast, social and digital marketing rights as well as custom content creation. Toyota branding will also be seen on athlete uniforms, team gear, and throughout the U.S. Ski & Snowboard website and Social Media channels.
“We look forward to partnering again with U.S. Ski & Snowboard to continue elevating winter sports in the United States,” said Lisa Materazzo, group vice president, Toyota Marketing, Toyota Motor North America. “As a mobility company, we’re proud to support the elite ski and snowboard athletes in achieving their goals and excited to connect with the passionate U.S. Ski & Snowboard fanbase, which includes the next generation of top talent.”