Taos Ski Valley Promotes John Kelly To CEO

Taos Ski Valley has announced that John Kelly has been promoted to chief executive officer (CEO), and the resort's current CEO, David Norden, will become Chairman of the Board. The move is part of a planned succession that ensures Taos' long-term commitment to elevating the guest experience, supporting the local community, staying true to its B Corp values, and retaining its 70-year legacy of delivering a pure mountain escape.

Kelly has been a leader at the resort since 2015, most recently as its chief operating officer. During his decade at Taos Ski Valley, Kelly has overseen on-mountain and base area operations, skier services, and managed all day-to-day operations. Additionally, Kelly embodies Taos Ski Valley's unwavering dedication to creating a world-class guest experience while remaining true to the original Taos culture and legacy. Kelly has lived in Taos for 10 years with his wife and two children.

"John has dedicated himself to this community, our staff, and the skiing industry, and I am extremely confident he is the right person to manage Taos Ski Valley's long-term future," said Norden. "We will continue to execute on the goal to be better, not bigger, and John's expertise is critical to delivering on that vision."

"Since the resort was built 70 years ago by Ernie and Rhoda Blake, it's become a global icon of big mountain skiing while still retaining its independence and authenticity," said Kelly. "It's an honor to be appointed CEO of this storied resort and to lead it forward for a new generation of skiers and outdoor enthusiasts."