Summit Discussion In Kitzbuhel On May 19 For Decision-makers In Alpine Hotel Business

Decision-makers from the Alpine hotel real estate business and the hotel industry will meet in Kitzbühel on May 19 for a summit discussion. The topic moderated by ORF anchorman Tarek Leitner is the obvious boom in the alpine holiday hotel industry.

Increased crisis security during the pandemic meant that alpine holiday hotels are increasingly in the focus of investors. Just at the peak of the worst tourism crisis, a large number of new hotel projects are emerging. After two nerve-racking Corona years, hoteliers, operators and investors in Austria are now looking to the future more optimistically, but the Ukraine war is unsettling the industry again. As long as international air traffic does not run smoothly again, as long as congresses and trade fairs are on shaky ground and international guests classify the geographical distance between Austria and the Ukraine as too small, the city and congress hotels have no secure perspective. In return, the holiday hotel industry can hope for strong domestic and local tourism.

The Prodinger Tourismusberatung has set itself the goal of illuminating the attention that the holiday hotel industry has gained from all sides. Top-class experts and speakers from various sectors come together in the Hahnenkamm city to discuss the opportunities and challenges in the holiday hotel industry with a knowledgeable audience: private and corporate hoteliers, real estate experts, tax experts, hotel architects and CEOs of international hotel groups. Market opportunities, financing models, forms of accommodation such as tiny houses, tree houses and many other current topics in the holiday hotel industry await you at the Prodinger Summit.
Program focus:
  • What requirements will future guests have of alpine holiday hotels?
  • The new hipsters – what are they looking for and what do they find in the Alps?
  • Which investments are worthwhile now?
  • How much is my hotel property worth and how is the valuation carried out?
  • Hotel groups “flee” from the city to the mountains – why?
  • What is behind the unloved investor models (buy-2-let)?
  • How to avoid cold beds?
  • What can a destination contribute to the development of exciting hotel concepts?
  • What do investors and hotel groups expect from the destinations?
  • And what do municipalities expect from the hotel projects?
The following experts and speakers await you at the Prodinger Summit:
  • Arch Mag.arch. Erich Bernard, BMW Architects
  • Jörg Böckeler, DHI Dorint Hospitality & Innovation
  • Gerhard Brix, Alps Resorts
  • Helene Bugl, Limehome
  • Magnus Busch, GOAR Real Estate Innovation Hub
  • Dipl.-Ing. Andreas Falch, engineering consultant for spatial planning and spatial planning
  • Member of Parliament Mag. Mario Gerber, WK Tirol Chairman of Tourism and Leisure Industry
  • Silvia Gschösser & Markus Rist, Hotel Mari Pop
  • Marco Höglinger, Awayo
  • Dipl.-Ing. Ike Ikrath, architect and hotelier, Hotel Miramonte (Bad Gastein)
  • Markus Lück, 12.18. HotelCollection
  • MMag. Matthias Matzer, Austrian Hotel and Tourism Bank (ÖHT)
  • Alexandra Mossakowski, INTEGRAL market and opinion research
  • Mag. Stefan Rohrmoser, AlpenParks
  • Johannes Schopf, MSc. (WU), Baumhotel Kopfing
  • Mag. Josef Schwaiger, Hotel SEPP, family hotel TaNte FriDa
  • dr Harald Vill, Vill Partner Lawyers
  • Yannick Wagner, ACCOR
  • Alexander Winter, arcona Hotels & Resorts
  • Florian Werner, The Hospice on the Arlberg
Moderator: Tarek Leitner, ORF
Time and place:
Thursday, May 19, 2022, 10:00 a.m. to 4:45 p.m
Hotel Rasmushof Kitzbuehel
Hermann Reisch Weg 15 6370 Kitzbühel

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