Smith Launches SHIFT MAG, Pushing Athletic Endeavors Into Overdrive

Pushing athletic endeavors into overdrive, the new Shift MAGoffers cyclists and runners every performance advantage possible when it comes to speed. The new 5-base shield unisex sunglass features a slight wrap fit for complete coverage and includes Smith’s notable ChromaPop™ and MAG technologies.

The superlight and slim frame - complete with vented brow bar to promote airflow and minimize fogging - features MAG interchangeable technology; a magnet-based innovation that enables fast lens swapping with a simple click. The MAG system is built directly into the frame for fingerprint-free lens changes.

The Shift MAG is offered in three ChromaPop non-polarized performance lens options that reveal natural color, enhanced visual clarity and greater definition of objects - and all include a secondary Clear lens for riding or running in low light or rain. A Photochromic Clear to Grey option that darkens with sun exposure is also available for addressing varied light conditions within one lens.

Additional features include a multi-adjustable nosepiece to allow for added airflow by positioning the frame closer or further from the face, while also offering a customizable fit. The nosepiece and temples are comprised of megol which reacts to perspiration by gently adhering to the skin for a comfortable, no slip fit at any speed. The thin megol temples also offer ultimate helmet compatibility by securely storing within the open venting channels when taken off the face.

The new Shift MAG (MSRP $259, including twolenses and a hard case) is available beginning early Februaryat select retailers worldwide and online at

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