SMITH Announces 2026 Winter Tour Activations Across Europe
SMITH - industry leader of advanced eyewear and helmets for snow, bike, and outdoor pursuits - is excited to announce its Winter 2026 lineup of consumer activations across Europe. Continuing its celebration of 60 years of pioneering products that incorporate dynamic technologies, optimized performance and clean styling, SMITH is sharing its passion for fueling fun beyond walls with its loyal brand customers, athletes, and community through immersive events and experiences throughout the following months.
Expanding its mobile brand experiences, SMITH is hosting a series of MOUNTAIN HUB activations showcasing the latest winter collection of eyewear, goggles, and helmets, offering product demos and giveaways, athlete appearances, plus many shared moments of community and celebration. The SMITH MOUNTAIN HUB will debut this year in Switzerland at the Arosa Lenzerheide resort, January 16-18, 2026.
THE SMITH HUB - a dynamic and interactive mobile brand space offering music, athlete panels, games, limited edition merchandise, happy hours, and more - is also back on the road this winter at the Lech Resort in Austria, January 22-25, 2026.
In conjunction with the biggest gathering in winter sports for 2026, SMITH - in collaboration with brand technical partners KOROYD and Mips - is hosting its largest MOUNTAIN HUB experience from February 6-21 in the heart of the Dolomites-based Alta Badia resort. Located in front of Club Moritzino with easy access from the Piz la Ila chairlift, the SMITH MOUNTAIN HUB will showcase new products, including the brand’s limited edition Series65 capsule collection, offer product demos and giveaways, and live broadcasting of events around the mountain including SMITH athlete commentary from Silvia Bertagna and Pietro Canzio. On February 14, SMITH invites the community for an après party to celebrate its 60th Anniversary at Club Moritzino with snowboard athletes, Marion Hearty and Xavier de Le Rue, with music, drinks, giveaways, and more.
Join the SMITH Crew this winter in celebration of six decades of authentic outdoor experiences and cheers to many more years to come – we look forward to seeing you in the mountains. Visit THE SMITH HUB website for more details.
