SKIDATA Highlights eCommerce Solution

Imagine: You wake up in the morning and your ski resort has sold hundreds of tickets overnight. Not ordinary tickets, but high-revenue online ski tickets, purchased by enthusiastic guests who can head straight to the slopes upon arrival – without having to wait in line at the ticket office.

Sounds too good to be true? For ski resorts without a modern e-commerce solution, it is. Many ski resort managers are already experiencing how this new revenue stream is transforming their business for good.

The digital expectation gap: Why you're losing young guests

Let's talk openly about what's actually happening with ticket sales.

Long lines during peak hours? They're not just a headache—they're driving away your future guests. Young skiers and mountain bikers don't just prefer digital solutions like mobile ski passes—they expect them.

For Generation Z, it's quite simple: "If it doesn't exist on my phone, does it even exist?"

These digital natives are your guests of tomorrow – but they are turning their backs on you because your sales don’t match their buying behavior.

While they're booking rides, ordering food, and managing their entire social lives via smartphone, your ski resort may still rely on the physical ticket window as its primary sales channel. Every minute spent in line gives them time to look for alternative ski resorts.

The all-in-one eCommerce solution specifically for mountain destinations

What fundamentally distinguishes the SKIDATA eCommerce solution from conventional web shops: It was specifically developed for the complex processes of ski resorts and mountain destinations.

This isn't just a simple webshop. It's a fully digital revenue ecosystem—developed by SKIDATA, the company that founded the mountain access and ticketing sector in 1977 and has been the market leader ever since:

• Seamless integration into your existing SKIDATA infrastructure – from access gates to vending machines
• Flexible ticket delivery – from mobile ski passes and rechargeable keycards to print-at-home and on-site pickup
• Integrated parking solutions – guests can purchase ski passes and parking tickets in one transaction
• Seasonal flexibility – easily switch between winter and summer offers Integrated dynamic pricing to maximize revenue during peak periods and increase occupancy during quieter periods

Perhaps the most crucial feature: This solution covers the entire digital sales process from a single source – no more coordinating multiple service providers for the shop, payment processing, and infrastructure.

"Our top priority is to offer our guests an unforgettable skiing experience. Our primary goal is to offer our guests an unforgettable skiing experience and keep waiting times at the ticket counters as short as possible. The digitalization of ticket sales plays a key role in making our processes more efficient. With the SKIDATA online shop, we have taken a major step forward in this regard." said Wolfgang Hettegger, CEO of Snow Space Salzburg Bergbahnen AG

Comprehensive functions for every requirement

The SKIDATA e-commerce solution is packed with features specifically designed for mountain regions:

• Central ticketing – offer all ski passes and tickets online, with flexible delivery
• Activities & events – conveniently manage and sell other mountain-related offers and experiences online
• Promotion codes – targeted offers for defined customer segments
• Group bookings – automatic discounts based on group size
• Time slots & allocation – control of availability and capacity
• B2B agency management – ​​special booking options for tour operators and partners
• Data connections – interfaces to CRM and ERP systems
• Integrated payment processing – pre-negotiated solutions with Adyen, Hobex and others – no separate contracts necessary
• Powerful backend – high level of autonomy for your team without technical know-how
• Digital gift vouchers – purchase online, versatile use: can be redeemed flexibly across different platforms and mountain destinations
• Certified security standards – ISO 27001 and TÜV Austria certified solution that guarantees the highest level of data protection and compliance
• No other e-commerce solution combines such a broad spectrum of offers specifically tailored to mountain destinations in a single platform.

Don’t just change your sales channel – redesign the financial future of your ski resort

Integrating an e-commerce solution means more than just opening another sales channel – it changes the economic foundation of your business:

• Switch from day sales to advance sales – realize revenue from ticket sales weeks or months before the ski day
• Visitors become regulars – Build and deepen real customer relationships through data collection With current offers, weather forecasts and lift occupancy in real time, you can make your guests' travel planning easy and convenient.
• Create memories that bind guests – Make personal achievements such as kilometers driven or altitude meters mastered visible. Invite loyal guests to exclusive VIP events and turn visitors into lifelong fans.
• Create individual offers – develop packages and promotions that are tailored precisely to your guests.
• Reduce operating costs – relieve employees and give them more time to provide personal care to guests.

The most successful mountain destinations do not see online sales as a nice addition, but rather make it the centerpiece of the entire guest experience.

"Thanks to our long-standing, positive collaboration with SKIDATA, we have been able to continuously develop our service with new technologies." "Another key step was the further development of our digital offerings – here, too, SKIDATA has made a significant contribution to our success." said  Matthias Stauch, CEO of Bayerische Zugspitzbahn Bergbahn AG

Imagine: Your mountain reimagined: This is what your ski area could look like tomorrow

Imagine a typical day in your ski resort – only different:

• Parking lots are more relaxed because guests no longer have to rush to get to the checkout on time – queues are a thing of the past. The situation at the access gates is also less stressful, as the flow of visitors is more evenly distributed. Your team has time for personal conversations with guests – instead of focusing exclusively on sales processes.
• The morning rush at the valley station is lessened because guests' arrival times are spread out – an early start just to buy tickets is no longer necessary. The first ascent becomes a real experience – without any ticket stress.
• Your marketing team uses real customer data and plans campaigns based on facts rather than assumptions. Your finance department reports record pre-season cash flow. Your sustainability performance improves as digital solutions are increasingly being used instead of plastic cards.
• And perhaps most importantly: the sought-after young target group experiences your ski area as modern, comfortable and precisely tailored to their expectations – and thus becomes loyal guests who return year after year.
• The ski resort's secret weapon: digital gift vouchers

While others only sell tickets, innovative ski resorts rely on a real sales booster: digital vouchers – flexible, versatile and surprisingly effective.

This inconspicuous feature opens up completely new sales channels:

• Gift-giving occasions become sales opportunities.
• Corporate customers buy vouchers for employee motivation in bulk.
• Year-round sales – even off-season

And the best part? With the SKIDATA e-commerce solution, vouchers for your guests become particularly flexible:

• Buy online, redeem anywhere - at the checkout, at the vending machine or in the web shop
• Valid across resorts for maximum guest flexibility
• Year-round redemption options - ideal for off-peak seasons

For many ski resorts, this feature has become an unexpectedly significant source of revenue - a small building block with a big financial impact.

Take the first step: What innovative ski resort managers are doing now

The most successful ski resorts aren't waiting for the "perfect conditions" to redesign their digital sales strategy. They're already in discussions about how to prepare their ski resorts for the digital future—which has long since begun.

The conversation begins with the question of how an integrated e-commerce solution can work specifically for your ski resort. What would the guest experience look like? How can your existing systems be seamlessly integrated? What revenue potential can be tapped specifically for your ski resort?

These questions form the basis for a digital transformation that goes far beyond mere online ticket sales. They represent a true paradigm shift: toward earlier revenue, more sustainable customer relationships, and optimized processes in all areas of your ski resort.

Ready to find out what an integrated e-commerce solution can do for your ski resort?

Discover how the SKIDATA e-commerce solution specifically solves the special challenges of ski resorts and bike parks.

Tomorrow’s guests are just a click away – meet them right there.