Ski Press Appointed UK & Ireland PR Agency For Les 3 Vallées

Ski Press is delighted to announce its appointment as the UK and Ireland PR and Media Relations agency for Les 3 Vallées, the world’s largest ski area.

From August 2025, Ski Press will connect journalists, media outlets, and influencers with Les 3 Vallées, share key news stories, and provide timely information to support media coverage. The campaign will also include individual and group press trips, along with UK-based events for journalists and the travel trade.

Founded in 1972, the Association des 3 Vallées unites the local tourist offices, municipalities, lift companies, and the French Ski School (ESF) to collaboratively promote the region around the globe. With 85% of the ski area located above 1,800 metres, it boasts 25 summits that are accessible via ski lift, 10 of which are positioned at altitudes of more than 2,500 metres. From the lowest altitude runs at 1,300 metres to the summit of Les 3 Vallées at 3,230 metres, the area guarantees high-quality snow cover throughout the winter season.

Les 3 Vallées is the world’s largest ski area, offering 600 km of interconnected slopes across seven renowned resorts, located in the Savoie region of the French Alps: Courchevel, Méribel, Brides-les-Bains, Les Menuires, Saint-Martin-de-Belleville, Val Thorens, and Orelle. Linked entirely by ski lifts and runs, the area provides exceptional snow coverage from early December to late April, with ski and snowboard terrain for all levels. Visitors can enjoy world-class facilities, vibrant après-ski, and year-round alpine activities. Les 3 Vallées is a destination for skiers, snowboarders, and mountain lovers seeking variety that includes the authentic charm of traditional villages to the convenience of ski-in-ski-out accommodation.

Rob Stewart, PR Director of Ski Press, said: “Les 3 Vallées is an incredible ski area and a place that already holds so many fantastic memories. The opportunity to work with what is not only the world’s largest ski area, but one that offers so much variety, character and history, let alone the quality of the slopes and the long season, is really exciting. I’m looking forward to helping this highly regarded brand further cement itself with UK and Irish skiers and snowboarders”.

Olivier Desaulty, Executive Director of Les 3 Vallées organisation, said: “We are really pleased to be working with Rob and Ski Press to share Les 3 Vallées with our long-standing media friends and new ones alike. The UK and Irish market is so important to us, and we are fortunate to welcome so many British and Irish visitors each winter. We want every skier and snowboarder in the UK to understand what Les 3 Vallées offers, and I look forward to this new partnership”.

Ski Press will be making news and other announcements in the coming weeks and months, but in the meantime, please contact Rob Stewart (robert@ski-press.com) for any questions and updates as we head into the key period in the lead up to the 2025-26 winter ski season.