Shred Rolls Out US Sales Team

Shred. has rolled out a full U.S. sales team, marking a renewed commitment to specialty retail and a new chapter for the brand in its home market.

“Now back in direct control of U.S. distribution and a Winter Sports Retailers buying group supplier, Shred. is reinforcing its long-term focus on partnership, service, and sell-through with specialty retailers across the country,” the company said in a media statement.

Louis Boudrias leads the organization as global head of sales, working closely with the regional team to align strategy, execution, and retailer support nationwide. Hayley Mohan oversees U.S. specific logistics and sales operations, serving as a central point of coordination for retailers and reps.

• Chris Clapp supports retailers across New England and the Mid-Atlantic.

• Ryan McMullin covers the Intermountain region, including Utah, Wyoming, and Southern and Central Idaho.

• MC Malboeuf is servicing Colorado retailers for Shred.

• Noel Lemke supports accounts throughout the Pacific Northwest, including Washington, Oregon, Montana, Alaska, and Northern Idaho.

• Nate Cravens covers California and Nevada in the Far West.

• Mason Rickert represents the Eastern Great Lakes region, supporting retailers across Minnesota, Wisconsin, the Upper Peninsula of Michigan, Illinois, Iowa, North Dakota, South Dakota, Missouri, and Kansas.

• Rick Foster serves retailers in Arizona and New Mexico, completing nationwide coverage.

“Together, the Shred. U.S. sales team is focused on building long-term partnerships with specialty retailers, supporting sell-through, and ensuring that Shred products, technologies, and stories are clearly communicated at the shop level,” the company added in its statement.

“Our specialty retailers are essential to Shred. success, and we aim to be essential to theirs,” said Shred. Co-Founder Ted Ligety, the two time Olympic gold medalist and five time World Champion. “Being back in direct control of U.S. distribution and working within the WSR community, which brings together the best specialty retailers in the country, allows us to share our product innovation and technology with the most demanding consumers nationwide. With this sales team in place, we are better equipped than ever to build strong, long-term relationships and support sell-through at the shop level.”

Shred. Co-Founder Carlo Salmini, an MIT-trained materials engineer, explains that the new sales structure is a key step in the brand evolution.

“Over the past years we have invested heavily in product innovation and in refining how we support retailers,” he said. “This team allows us to connect those innovations to the shop floor more effectively, while staying close to retailers and growing the business together through true partnership.”