The search for the new NSAA Director of Marketing and Communication has begun
The ideal candidate will have experience with modern marketing techniques, especially with digital execution. This person will be skilled at working independently, balancing many projects and priorities. They will think like a top marketing and communication director, using creative approaches and building relationships. That being said, they will be a 1-person department and must be comfortable rolling up their sleeves to get the job done. Experience in the ski industry a big plus. Travel up to several times a year (yes, to fabulous ski resorts) mandatory.
Candidates can submit their resumes by sending them to email@example.com . Potential candidates can be assured that all resumes and subsequent interviews will be handled with the highest degree of confidentiality.
Communicate and publicize on a regular basis NSAA programs, benefits, resources, and content to its membership through all available and relevant channels in a professional manner. Act as a primary NSAA spokesperson.
CHARACTERISTIC DUTIES AND RESPONSIBILITIES
- Propose—on an ongoing basis—detailed ideas and strategies for marketing NSAA programs, resources, and events to existing members. Establish ways to quantify members’ engagement with NSAA and gauge their overall satisfaction with the organization.
- Develop a comprehensive program for marketing NSAA to nonmember ski areas, suppliers, and other appropriate entities. Work with the president/CEO to establish benchmarks for increasing membership and member participation.
- Maintain NSAA’s tone, voice and presence whenever speaking to the NSAA membership or externally, through all forms of communication and mediums. Ensure that all communications meet NSAA’s standards and expectations for professionalism.
- Develop NSAA style and branding guidelines. Assist NSAA staff with implementation.
- Be accessible to media and sensitive to their requests while always considering and having the best interest of our members in mind. Establish a good working relationship with NSAA editorial staff as well as writers from the outside media. Maintain an updated media contact list, including relevant print and digital publications, industry writers, and broadcast meteorologists.
- In the event of a ski area crisis, be available to assist members, including with media responses, information flow, gathering facts and data and assisting members with the development of statements they may make to the press.
- Collaborate with fellow staff members to develop ideas for marketing initiatives that help member ski areas portray snowsports favorably to the public.
- Develop a strong understanding of the NSAA website, research data, programs, and other resources to share with members and media when appropriate, in a timely fashion.
- Understand, and respect, the sensitive and confidential nature of information shared with the individual or NSAA that may involve risk management, proprietary ski area information, insurance claims, industry data, and other information—and know when and when not to disclose such information. Communications within the industry and with outside media must reflect this understanding, be thoughtful, and take into account the potential short and long term consequences.
- Maintain good industry relations by representing NSAA (our membership) at events and confidently speak about newsworthy subjects that will earn the snowsports industry media exposure. Stay on top of industry issues and reinforce NSAA’s role in the broader industry. Highlight member success stories and their achievements. Study and be familiar with trends and developments in the ski industry.
- Maintain an active rapport with nonindustry as well as industry marketing experts to gain insight into new and innovative marketing strategies and tactics.
- Actively assist with marketing of material for programs like Learn to Ski and Snowboard Month, Ride Another Day, National Safety Month, etc.
- Write and edit news releases, pitch stories and coordinate public relations materials and member communications. Review the content of all marketing materials.
- Create, write and/or edit informational content for NSAA fulfillment items and program materials.
- Responsible for fresh, userfriendly, website content and development, with a goal of increased use by members. Responsible for timely and consistent web analytics.
- Act as a key inspiration and administrator for NSAA’s social media plan and channels including
Facebook, Twitter and Instagram.
- Coordinate photo shoots, video content, webinars, pod casts, broadcast emails and direct e mail communications and/or any other medium necessary to provide relevant content to members.
- Bachelor's degree in marketing, communication or other appropriate discipline, plus
- 35 years of relevant experience in resort marketing, communications, public relations or a combination of education and experience from which comparable knowledge and skills are acquired.
- Broad base of general knowledge and skills related to marketing, public relations and communications.
- Strong speaking skills, and ability to conduct effective interviews both in front of the camera and behind it.
- Excellent public relations skills, along with strong writing and editing skills.
- Excellent interpersonal communication skills.
- Good planning, administrative and organizational skills.
- Ability to represent the association and deal effectively with the media and a wide variety of outside organizations in a public relations capacity.
- Knowledge of the travel and sports media.
- Previous ski industry experience desirable.
- Ability to travel several times a year.
- Strong Excel and/or Access skills necessary and graphic design experience a plus.
Responsibilities, duties and the requirements for this position may change or increase at any time, with or without a change in title, benefits or salary.