Rossignol Group Expands Long-Term Partnership With Freeride World Tour

The FIS Freeride World Tour by Peak Performance (FWT) is proud to announce the extension and expansion of its longstanding partnership with the Rossignol Group. As part of a renewed three-year agreement running through 2028, the Rossignol Group strengthens its commitment to the freeride movement by adding the iconic Rossignol brand to its lineup of Official Suppliers for the Tour.

FWT Management SA is based in Verbier, Switzerland, and has been organizing premier sports events globally in mountain resorts since 1996. The company founded the Xtreme Verbier, an iconic event in freeride skiing and snowboarding and, in 2008, it turned this single competition into a prestigious series of worldwide events, called the Freeride World Tour (FWT). The company has since grown to include multiple competition series that fall under the FWT brand – including FWT Challenger, FWT Qualifier and FWT Junior – with events across all formats taking place in Europe, North America, South America and Oceania. Since December 2022, FWT is part of the International Ski and Snowboard Federation (FIS).

• Rossignol Group signs a three-year agreement with the FWT through the 2028 season.

• The partnership includes all FWT Pro events as well as the first-ever FIS Freeride World Championships in 2026 and a series of in-house Junior and Qualifier events. 

• FWT staff will be equipped with Dynastar skis and Look bindings, Lange boots, Kerma poles and Rossignol snowboards, snowboard boots and snowboard bindings throughout the duration of the partnership.

Under the new agreement, Rossignol becomes the Official Snowboards of the FWT, joining sibling brands already active in the FWT ecosystem:

• Dynastar – Official Skis of the FWT

• Lange – Official Ski Boots of the FWT

• Look – Official Bindings of the FWT

• Kerma – Official Ski Poles of the FWT

• Rossignol – Official Snowboards of the FWT

This strategic partnership spans all six FWT Pro stops, along with a range of FWT Junior events, including Verbier Freeride Week, Bruson Freeride Week, and the Kappl Junior World Championships.

Nicolas Hale-Woods, FWT Founder and CEO, said “The Rossignol Group has been a cornerstone of innovation and performance in the mountains for decades. We’re proud to deepen this relationship and welcome Rossignol snowboards as an official partner brand, solidifying our shared commitment to the progression of freeride skiing and snowboarding worldwide.”

It also includes Official Supplier status for the inaugural FIS Freeride World Championships Andorra 2026, where the Rossignol Group will play a vital role in supporting the global freeride community at the sport’s highest level.

As part of the agreement, the Rossignol Group will provide in-kind product contributions across its portfolio, equipping FWT staff, media, and partners with premium skis, snowboards, boots, bindings, and poles throughout the season.

Rossignol Snowboards continues to be the brand of choice for top FWT athletes, including Anna Martinez (FRA), Enzo Nilo (FRA), and Michael Mawn (USA), as well as former FWT Champion Ludovic Guillot-Diat (FRA), winner of the 2023 Snowboard Men title, and Xavier de Le Rue (FRA), a three-time FWT Champion, Marion Haerty (FRA), a four-time FWT Champions, both icons of freeride competition. Their ongoing trust in Rossignol reflects the brand’s performance, durability, and legacy in elite freeride competition.