Rossignol Group Appoints Director Of Softgoods Sales For U.S. Market

The Rossignol Group, manufacturer of premium mountain sports equipment and apparel, is pleased to announce the appointment of Meredith Riley as Director of Sales for the softgoods business unit, U.S. market. Riley will be responsible for developing and executing the strategies to accelerate category growth across apparel, footwear, and accessories within both existing and new wholesale distribution in concert with the Group’s global commercial strategies.

“We are really pleased to have Meredith joining our team at such an important juncture, just ahead of the 22/23 winter season and readying for the commercial launch of our Fall-Winter 23/24 collections,” said Devon Cruickshank, GM and Vice President of Rossignol softgoods. “Meredith will lead and support our sales force to help develop our softgoods business within the most important mountain epicenters and surrounding areas. Globally, our softgoods category is on an important growth trajectory with a focus on U.S. market development. I am confident Meredith’s experience and passion for the sports and industry we service will help us realize our goals.”

Working closely with Cruickshank, Riley will manage and support the Group’s agency-based sales force in its efforts to expand upon the Rossignol brand’s multi-season apparel and footwear business, as well as that of Dale of Norway, known for its iconic Norwegian knitwear. Homing in on the U.S. market, Riley will provide strategy, tools, insights and support around efforts to reach new audiences and wholesale partners with a focus on consumer experience.

Riley brings close to a decades-worth of outdoor industry experience to her new role, with an extensive background in retail, business administration, and sales and brand management across a number mountain and outdoor manufacturers. That experience will be key to growing Rossignol’s softgoods business in the U.S., as the four-season brand expands its collections across snowsports, running, hiking and mountain-biking apparel.

“I am honoured to join this group of legacy brands whose heritage, creativity, and innovation I have always admired,” added Riley. “It’s an exciting time to be joining these brands and I’m really looking forward to the opportunity to contribute to the Group’s global glide path and growth strategy.”

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