Recco Celebrates 40 Years

RECCO was founded 40 years ago after a tragic avalanche accident spurred the founder to take on the task of making more people searchable. At the company's start, it was focus on winter-specific activities, but RECCO's applicability has expanded greatly since then. Thanks to partnerships with about 150 innovative brands, and the introduction of the helicopter based search system RECCO SAR, it’s now possible to quickly and effectively locate outdoor enthusiasts who are in distress across all seasons. 

From the very beginning, RECCO's vision was to partner with like minded companies in the outdoor space. Initially the plan was to integrate RECCO technology in alpine skiing equipment: “We envisioned the RECCO reflector to be used together with ski boots,” explained Magnus Granhed, the founder of RECCO. 

The system would also need to be available at a low cost, to make it financially possible to equip a high volume of outdoor products in a short period of time while facilitating the work of the rescue teams around the world. RECCO's vision quickly came to fruition as the brand found success through partnerships with ski clothing manufacturers.

With big support from the leading alpinist and skier at the time, Patrick Vallençant, the brands Nevica and Degré7 were the first ones to use RECCO reflectors in the 80’s. In the 90’s, RECCO became an official supplier of NATO, and remains so to this day.

Integrating reflectors in shells and outerwear intended for alpine skiing quickly became a standard for snow safety. But the development didn’t stop there — it continued on to pave the way for a bigger mission. The helicopter-based search system, RECCO SAR, was launched in 2015, allowing even more people to be searchable and more easily located by professional rescue teams.

The RECCO SAR helicopter detector is the evolution of the handheld avalanche rescue system, which makes it possible to search a large area and locate a person in an emergency situation.

The helicopter device allows rescue teams to search in rough terrain year-round — benefitting not just skiers, but hikers, climbers, hunters, runners and cyclists. All these groups belong, statistically, to the most searched outdoor enthusiasts.

This increased the ways the RECCO reflector could be used significantly, and allowed brands to think outside the box. The possible integrations were no longer limited to winter products and nowadays reflector technology is spread across all product categories for every season. 

Today there are 150 brands that integrate RECCO rescue reflectors in their summer, spring, winter and autumn products, contributing to RECCO’s mission. Together with our brand partners we’ve made millions of people searchable. And this is just the beginning. 

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