PrimaLoft Showcases Expanded Brand Adoptions Of ThermoPlume, First Blowable Synthetic Insulation, At Outdoor Retailer + Snow Show 2018

PrimaLoft, Inc will showcase an expanded group of fall 2018 brand partners adopting PrimaLoft Black Insulation ThermoPlume, the industry’s highest performing blowable synthetic insulation mimicking the look and feel of natural down. Apparel pieces will be on display at Outdoor Retailer + Snow Show 2018 January 25 – 28, in Denver, booth #56004-UL.

PrimaLoft Black Insulation ThermoPlume delivers thermal properties equivalent to 550 fill power down in construction, while a water-resistant proprietary finish ensures warmth even in wet conditions. ThermoPlume features a distinct blend of water-resistant PrimaLoft fibers that deliver insulating loft, wet weather protection and compressibility. It is manufactured with small, silky tufts of fiber plumes that collectively form a loose fill insulation, replicating the lightweight warmth, softness and compressibility of natural goose down. Its construction enables it to be blown through traditional down-blowing manufacturing equipment, simplifying the manufacturing process for brands enabling product designers the freedom to create innovative garments combining the look and feel of down with the water-resistant performance of a synthetic.

“Consumers are demanding cold-weather outerwear that provide style as well as performance, as the definition of the outdoor experience evolves beyond traditional outdoor pursuits to become more inclusive,” said Mike Joyce, president and CEO of PrimaLoft. “ThermoPlume empowers brands to apply a 100% synthetic insulation delivering wet-weather performance and down-like aesthetics to active and lifestyle pieces that balance function and style.”

Respected brands utilizing ThermoPlume in fall 2018 styles include Aritzia, Bernardo, Frank & Oak, Lands’ End, Montane, New Balance, Orage and Tommy Hilfiger.

"Montane has been an early adopter of PrimaLoft innovations for more than 15 years,” said Terry Stephenson, marketing manager at Montane. “We are a technology leader, which is why we wanted to be the first outdoor brand to adopt this next generation insulation. PrimaLoft Black Insulation ThermoPlume exceeded the demands of our customers. We’re especially pleased with the performance results from our extensive ambassador testing program and look forward to introducing the four new styles for Autumn Winter 2018.”

Orage, a leading outdoor gear and apparel brand and long-time partner of PrimaLoft, is featuring PrimaLoft Black Insulation ThermoPlume in fall 2018 styles including its Momentum, Hybrid, and Phoenix Jackets and Pants, designed for layering for a day on the slopes.

“Since we began working with PrimaLoft in 2009, their evolving technologies have been instrumental to the development of our highest performing products,” said Frederic Dorais, creative director of Orage. “PrimaLoft Black Insulation ThermoPlume fills a previously unattainable need because it performs like a synthetic, looks like down, but may be applied the exact same way natural down is to the baffles of a jacket. ThermoPlume enables our designers to develop a more diverse range of cold-weather outerwear for a variety of consumer needs.”