Pricenow & Bergbahnen Adelboden-Lenk AG Partner

Pricenow announces its collaboration with Bergbahnen Adelboden-Lenk AG, one of the largest ski areas in Switzerland. After extensive market research, a tailor-made dynamic pricing system was jointly implemented for the tariff association, which includes Bergbahnen Adelboden-Lenk AG, Elsigenalp, Engstligenalp, Betelberg and Tschentenalp.

The challenge? To understand and respond to the diverse demand patterns of these different ski areas. This goal was achieved thanks to Pricenow's data-based algorithm, which responds precisely and dynamically to this market diversity.

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