Polartec, the premium provider of innovative and sustainable textile solutions, announces its ongoing collaboration with online retailer Backcountry. The partnership includes an exclusive collection of co-developed Flylow outerwear made of Polartec® NeoShell, the most breathable waterproof fabric, and Polartec educational resources and shopping functionality on Backcountry.com.
Offering the market’s most extensive range of premium performance fabric, Polartec is the first ingredient brand with a dedicated area on the Backcountry website. The new information resource center breaks down how the Science of Fabric works and the benefits of Polartec technology, while directing consumers to hundreds of products made of premium Polartec fabrics.
“As a go-to resource for its breadth of quality product offerings and related knowledge, Backcountry is an ideal partner,” says Gary Smith, Polartec CEO. “Together, we can help people make more informed choices, as well as assist our brand partners in delivering greater value to their customers.”
“This partnership allows us to build innovative products and provide educational resources to our community,” says Jonathan Nielsen, Backcountry CEO. “One result that we’re particularly proud of is our co-developed Flylow outerwear kits, purpose-built for backcountry touring from breathable and durable Polartec NeoShell fabric.”
Backcountry.com is the premier online specialty retailer of outdoor gear for snow sports, hiking, camping, paddling, biking, climbing, fly fishing, and more, including a wide selection of premium apparel, both technical and casual. Backcountry’s mission is to connect people to their passions by supplying customers with the gear, knowledge, and inspiration necessary to chase down life’s greatest moments. Backcountry does this by providing the biggest and best assortment of premium outdoor products, personalized Gearhead expertise, inspirational content, a superior shopping experience, and lightning-fast fulfillment.