POC Creates Aspired Collective

POC has created the Aspired Collective, a “new pathway for POC to promote and grow talent in snow sports and cycling.”

Focused on its safety and protection mission, POC’s Aspired Collective is designed to give athletes, and those who aspire to be one, support and opportunity to focus on reaching the top of their chosen sport or discipline.

David DeMartini, Chief Marketing and Digital Officer, POC, said, “It takes belief and the extraordinary to reach the pinnacle of any sport. Talent and passion are obvious, essential prerequisites, but all too often we see natural talent and passion struggle. The Aspired Collective is our way of being able to nurture and support athletes who, like us, want to inspire others and make a difference. Together the potential is limitless.”

Founded in 2005 in Sweden, POC’s mission is to “protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one” and has been awarded more than 60 international safety, design and innovation awards.

“We have a history of supporting grassroots athletes, and there is no greater reward than seeing an athlete reach their goals and shine through on a global stage. But what matters most to us is not the category, age or experience, it is being able to support athletes who clearly have the talent and the passion but have yet to have the opportunity. That’s the Aspired Collective, and we are incredibly excited to welcome applications,” continued DeMartini.

For more information and application process, go here.

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