Perfect Moment Expands Global Reach With New Sales Agencies In Europe

Perfect Moment Ltd. (NYSE American: PMNT), the high-performance, luxury skiwear and lifestyle brand that fuses technical excellence with fashion-led designs, has partnered with two globally renowned sales agencies to elevate brand awareness and drive sales growth in key markets across Europe.

The agencies will focus on expanding Perfect Moment’s wholesale distribution to luxury retailers and exclusive boutiques, while complementing the company’s growing direct-to-consumer e-commerce business. These efforts are expected to significantly increase brand visibility, strengthen relationships with key buyers, and help set the stage for strong growth over the coming year.

Each of the new sales agencies brings exceptional reputations and decades of experience in the luxury fashion industry:

• Bernd Schürmann – Named after its founder and director, this veteran agency will focus on Germany, Austria and Switzerland, commonly referred to as the DACH region, to drive expanded distribution in one of Europe’s most significant markets.
• New Look Fashion Deal – Led by Alex Delafonteyne, the Antwerp-based fashion agency will manage Perfect Moment’s wholesale distribution in Belgium, the Netherlands and Luxembourg (Benelux). In the Benelux region, New Look will cater to French, Flemish, and Dutch-speaking markets and increase the brand's presence among local customers.

“Adding to the other new agencies we’ve recently established worldwide, these new European partnerships help position us for long-term growth,” said Perfect Moment CEO, Mark Buckley. “We see their extensive knowledge of their local markets also helping to broaden our brand's appeal from the slopes to the city and pave the way to further extend our selling period year-round.”

“We also see these new partnerships helping us to present luxury ski apparel on a global scale, as we work to deliver unmatched performance and style to our customers,” added Buckley.

Perfect Moment’s recently appointed head of business development, Rosela Mitropoulos, commented: “I’ve been fortunate to witness firsthand the exceptional results these two agencies can deliver for premium and luxury brands. As we onboard them over the coming weeks, we will continue to manage our distribution strategy in-house to ensure that our sales partnerships are aligned with our vision and brand values and deliver sustainable results.”

The new sales agencies will begin to feature Perfect Moment’s collections in their fashion showrooms in Antwerp, Munich, and Paris over the next several weeks.

“As experts in distribution and brand building in the DACH region, our firm welcomes Perfect Moment to our portfolio,” stated Schürmann. “We have been drawn to this iconic brand with its unique mix of history, dating back to 1984, and its fusion of retro-inspired, yet technically advanced skiwear in the world of designer fashion.”

“Guided by the leadership of the entrepreneurial couple, Max and Jane Gottschalk—along with Jane’s inspiring design direction and the support of Rosela—we see tremendous potential in bringing Perfect Moment’s unique designs to our core customers in the DACH region,” added Schürmann. “This is truly a ‘perfect moment’ for us!”

Delafonteyne, the founder and CEO of New Look, commented: “The Perfect Moment brand embodies exceptional style, with bold graphics and a distinct character that builds upon an impressive legacy dating back to the '80s. We are especially excited about Perfect Moment’s expansion into the outerwear market which has been inspired by its amazing success in the skiwear industry.”

Perfect Moment’s global expansion efforts are expected to benefit from a high-growth luxury ski apparel market that reached $1.7 billion last year and is projected to grow at a compound annual growth rate (CAGR) of 6.2% through 2032, according to Business Research Insights (BRI).

The company also addresses the expanding market for luxury outerwear which BRI forecasts to increase at a CAGR of 6.7% from 2024 to reach $30.1 billion by 2032.

Perfect Moment’s recently announced three other new sales agency partnerships for other key global markets: CD Network for North America; TBrand (also known as Riccardo Grassi Showroom) for southern Europe; and Maison DixSept for Japan.