Boasting a wealth of contacts, providing an industry overview and serving as a trend barometer, ISPO Munich hasn’t lost any of its crowd-pulling appeal even after 50 years. Every year since 1970, thousands of sports business professionals have been flocking to Munich and seizing the opportunity to showcase their products and services. This is where trends start, innovative developments are discussed, and partnerships are formed and maintained. The industry platform is an international event for the entire sports world – startups, SMEs and corporate giants alike.
More and more brands are signing up for the first time to showcase their products at the trade fair, with this year’s newcomers including Sony, with its innovative technical materials, and Save the Duck, with its vegan clothing range. For the first time, adidas Terrex is attending the trade fair. Other companies are making a welcome return, such as adidas and the world’s largest action sports company Boardriders, which will be exhibiting products from Quiksilver, Roxy, Billabong, Element, VonZipper and DC Shoes, as well as Postcard which sells exclusive fashionable clothing, sportswear and ski apparel. The full list of exhibitors can be found here.