Olympic champions Mikaela Shiffrin and Jessie Diggins have joined forces with professional tennis player Madison Keys to give back to their local communities in the face of the coronavirus outbreak with the "Kindness Wins #KindnessInCrisis" Initiative.
Kindness Wins, a nonprofit that rallies athletes and acts as a collaborative engine for kindness, is organizing an online auction for professional athletes to support relief needs in their community. The initiative matches athletes who want to help those most in need of relief during this challenging and uncertain time, with 100% of the proceeds of the auction going to the organization(s) of the athletes' choice.
Following their Instagram Live last week, Mikaela asked Jessie to get involved with the auction, in which Mikaela has decided to donate the proceeds to the Colorado Covid Relief Fund and Food Bank of the Rockies. Funds raised for the Colorado Covid Relief Fund will be used to support the needs of communities impacted by COVID-19 in both response and recovery. The fund will support work in three categories: prevention, impact, and recovery efforts. Funds raised for the Food Bank of the Rockies will be used to support anyone experiencing food insecurity due to COVID-19. The fund will support families thrive by efficiently procuring and distributing food and essentials to the hungry through our programs and partner agencies. Every $1 you give helps provide four meals.
Jessie will donate all proceeds of her auctioned items to The Sheridan Story. Funds raised will directly support the increase in food inventory and provide meals to hundreds of thousands of children increasingly facing food insecurity in the Twin Cities area and beyond. Every $100 makes it possible for 25 children to receive meals.
Stay tuned throughout the next 14 days, as current athletes add more auction items, and more athletes join the mix.