Norrøna, the family-owned Norwegian apparel and gear manufacturer, launched its Tailored for Her women’s-specific ski and mountaineering gear for Fall 2023.
The collection was tested in collaboration with Norrøna’s U.S. women’s ambassador team, including skier and mountain biker Delilah Cupp, trail runner and surfer Robin Vieira, trail runner and backcountry skier Hilary McCloy, and skier and mountaineer Darcy Conover.
Norrøna’s F23 Tailored for Her collection includes the Lyngen Hiloflex200 Slim Pant for ski touring when large-sized boots are needed, including mountaineering, climbing and trekking; the Lyngen Equaliser Stretch Tights for ski touring with the functionality of ski pants; and Falketind Thermo80 Insulated Skirt for hiking and as an insulated layer for ski touring.
“We always work closely with our versatile team of ambassadors, testers and adventurers when developing our products,” said CEO and fourth-generation owner Jørgen Jørgensen. “Many of the popular styles our fans have grown to love are the direct results of the close cooperation and long processes of testing our ambassador team undertakes to ensure we equip them with functional, high-quality products. The new Tailored for Her collection passed our female ambassadors’ rigorous testing process, and we’re excited to introduce the collection to women around the world.”