New Design For The Information And Guidance System At The Stubai Glacier

The Stubai Glacier is starting the new winter season with a convincing overall package: plenty of natural snow, perfectly groomed slopes and a graphically modernized information and guidance system, implemented by sitour, the ski resorts' long-standing technology partner.

As Austria's largest glacier ski area, the Stubai Glacier is one of the country's top winter sports destinations. Guests appreciate the reliable snow conditions, the vastness of the area, and the professional organization. The Stubai Glacier is considered an economic engine for the Stubai Valley and an example of how tourism, quality, and innovation can go hand in hand.

As part of the graphic modernization, all information and wayfinding systems were revised and adapted to the orange and grey design of the Stubai Glacier. The new look ensures a uniform, clear and modern appearance, from the valley station to the highest point of the ski area.

Twenty piste guidance systems were installed, including six with LED modules, along with 14 access portals, seven panoramic information displays with modern stretched fabric panoramas, and two freeride checkpoints. The infrastructure is complemented by 2,500 piste maps, ensuring seamless orientation throughout the entire ski area.

Guests benefit from a clear structure, precise information, and high visibility, regardless of weather or visibility conditions. All systems are centrally controlled and provide real-time updates on slope conditions, safety, and weather, depending on the location.

“The Stubai Glacier has always been known for its clear visitor information and guidance. With the graphical modernization of our wayfinding system, we are continuing this commitment – ​​for intuitive route guidance and maximum safety for our guests ,” says Reinhard Klier, CEO of Wintersport Tirol AG & Co Stubaier Bergbahnen KG.

Sitour is also pleased with the implementation and emphasizes the importance of the cooperation: " The goal was to visually modernize the existing wayfinding system ," explains Franz X. Gruber, Managing Director of sitour Marketing GmbH. "A clear, uniform appearance was essential, one that supports orientation within the ski area and, above all, underscores the strong brand identity of the Stubai Glacier. This project exemplifies the close collaboration between innovative ski resorts and specialized companies with the shared goal of making winter sports safer and more comfortable for guests."