Premium, technical and truly sustainable outdoor kidswear brand,Isbjörn of Sweden, has appointed Maria Eklind Enström asContent Manager, part of the company’s ongoing digital and e-commerce strategy.
Maria, who has been an integral part of the Isbjörn customer serviceand sales team since 2019, will now be responsible for planning and producing content in this new dynamic role for the company.With her excellent knowledge of the brand, Maria will focus on three business areas: direct-to-consumer; marketplace and wholesale communities, ensuring consistent brand messaging and engaging content for stakeholders.
Working closely with Isbjörn’s e-commerce and sales teams, Maria will provide consistent and engaging social media and website content, strategically aligned with Isbjörn’sseasonal product collections and e-commerce activity, to effectively communicate key brand messages such as true sustainability and durability.
Maria Eklind Enström, Content Manager at Isbjörn: “We have so much we want to communicate to our growing online audience, but this needs to be carefully and strategically planned. I’m looking forward to creating interesting and engaging content which will inspire our consumers worldwide, while also providing our vital retail partners with the content they need to effectively communicate our brand to their customers. I want to ensure the correct imagery and tone-of-voice to inspire families across the globe to enjoy outdoor activities, while also protecting their children’s future planet by making the most sustainable buying choices.”
Maria previously worked as a buyer at J.Lindeberg for 11 years and also at Addnature, before joining the Isbjörn team and has excellent knowledge and understanding of the ever-changing retail environment, always making time to keepup to date with the growing digital landscape.
Maria Frykman, Founder and CEO of Isbjörn: “Maria has amazing drive and determination. These important attributes have already made a significant difference to our company over the past two years. Maria has a great eye for detail and will now be able to focus on growing Isbjörn’s loyal customer base,as well as providing our wholesale community with inspiring on-message content that will maximise our stunning ambassador family photography.”