Management Change At Kitzsteinhorn Marketing

Marketing manager Maria Hofer has played an active part in numerous milestones in the history of the Kitzsteinhorn and has made clear marks. In 1991 she joined the company as the first marketing employee at Gletscherbahnen Kaprun AG. In addition to her heart project - the Gipfelwelt 3000 - from 1998 she committed herself to the mission of repositioning with a complete brand relaunch of the Kitzsteinhorn. But Maria Hofer's responsibility for helping to build the quality initiative “Best Austrian Summer Mountain Railways”, head and spokeswoman for the last 4 years, and communicating the restructuring of the glacier, like many other successful projects, is Maria Hofer's account. Her professional career with the generation project "K-ONNECTION - We bring together, 
Executive director Ing. Norbert Karlsböck is now retiring his long-time marketing manager and looks back with pleasure on the intensive cooperation: “Since joining in 1991, Maria Hofer has managed the successful development of the Kitzsteinhorn brand and thus shaped the company's positioning. Their commitment in overcoming the severe crisis after November 11th, 2000 and their tireless efforts to build up a future-oriented corporate model formed the basis for the Kitzsteinhorn to grow into the brand that is so successful today. The Gletscherbahnen Kaprun are now one of the largest cable car companies in the state of Salzburg, and Maria Hofer's hard work and the special love for her 'Kitzsteinhorn contributed significantly to the successful development of the company. "
Her successor Christian Hörl will follow in the footsteps of Maria Hofer. The graduate of the "Tourism and Leisure Management" course at the Management Center Innsbruck joined Maria Hofer's team in 2005 as a marketing assistant. In 2015 Christian Hörl also took over the management of the sales department in the company of Gletscherbahnen Kaprun AG. Christian Hörl is happy about the new challenge and says: “I am grateful for everything that I was able to learn from Maria Hofer in the team. Now, as the new head of the Marketing & Sales department, I have an experienced and strong team at my side and I look forward to further developing and presenting the unmistakable range of experiences on the Kitzsteinhorn. "

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