La Sportiva announces today the hiring of Jeff Sadler as national sales manager. Sadler joins the brand from Deuter and will work closely with the network of independent sales reps and La Sportiva dealers that are crucial to the brand’s success.
“This is Jeff’s 2nd tour with us and we’re happy that he’s back on our team,” said Jonathan Lantz, president of La Sportiva North America. “The sales landscape is always evolving and with his varied experience since he last worked with us, he is well positioned to jump right in and be effective. He already is.”
Since working in accounts receivable at La Sportiva from 1999 to 2000, Sadler climbed the ranks at Trango from customer service to international sales manager during the years of 2001 to 2008. He then ran Boulder CrossFit from 2007 to 2010 before joining Deuter and again rising through the ranks from 2011 to 2017. When not at the office, he enjoys camping, climbing, paddling, and riding bikes with his kids.
He adds, “since I first worked at La Sportiva, the brand has held a soft spot in my heart. It is well regarded around the industry and I am happy to be back working with people that I’ve always admired. La Sportiva makes great product across a range of categories, and still has a lot of room for sales growth. I’m excited to be part of it.”