LaLiga has signed an agreement to sponsor the Aramón Group ski resorts. Aramón , which integrates the ski resorts in the Aragonese Pyrenees of Cerler , in the Benasque and Formigal-Panticosa Valley, in the Tena Valley, and Javalambre and Valdelinares , in the Turolense Iberian System, represents the largest ski area in Spain and It stands as the first business group of snow and mountain tourism.
It was born in 2002 with the objective of promoting the economic and social development of the regions in which it operates by creating a modern and innovative ski and mountain tourism offer. The Aramón group, mountains of Aragon, is 50% owned by the Government of Aragon and Ibercaja and, in the form of a limited company, acts as a holding company that manages and integrates the four ski resorts.
A long-term vision, combined with a unique offer of quality, excellence and innovation, has driven the growth of Aramón and each of its stations to become the first Spanish business group in the sector.
As part of the agreement, the 20 clubs of LaLiga Santander and the Aragonese clubs of LaLiga Smartbank will benefit from brand's presence in the 4 Aramón stations .The Movistar LaLiga television channel will also be promoted, while skiers will be able to engage with other activations such as watch parties for LaLiga matches, skill games that combine skiing and football, and après-ski parties
Through this alliance, LaLiga seeks to promote football among winter sports fans. As the users of the Cerler, Formigal-Panticosa, Javalambre and Valdelinares stadiums have already been able to verify .
The agreement also extends to the digital sphere. Taking advantage of the Aramón which has app has 75,000 downloads.
The shields of the 20 Clubs / SADs of LaLiga plus those of Zaragoza and Huesca, as well as messages from Movistar LaLiga , are now displayed in cable cars, domes, bollards, lathes and thermometers, promoting both the clubs and the official channel of the competition.
They laliga stand out from Aramon sharing a vision of " bringing the sport and entertainment to their users." In addition to " values such as overcoming, integrity and authenticity." In an alliance that will generate important synergies, at the same time that it offers “magnificent experiences to ski and soccer fans”.
Aramón is the largest ski area operator in Spain. Being the first business group of snow and mountain tourism, with 4 stations and 289 km skiable. With 25% of the market share and more than 1.2 million skiers . Also standing out for its engagement and for the growth of fans in social networks.
“LaLiga is much more than football, it is entertainment . So being able to be present on the slopes of Aramón, where sport and entertainment come together every ski season, is a great opportunity for all the clubs that form LaLiga, ”explained Javier Tebas , president of LaLiga .
While Antonio Gerció , general director of the Aramón group , applauded the partnership with “one of the great entertainment partners”. An agreement that “supposes a great advantage for the promotion of sport and values”.