J/PR Appointed As PR agency For Hotel Nesslerhof, Austria

J/PR is delighted to announce its appointment as the UK and US PR agency for Hotel Nesslerhof, The Natural Happiness Hotel. Located in the heart of Großarl, Austria, south of Salzburg in the idyllic Austrian Alps, Hotel Nesslerhof invites guests to experience wellness, relaxation, and adventure all year-round, where wellness and nature meet modern five-star luxury.

Located in Großarl, just south of Salzburg and nestled within Europe’s largest ski network, the hotel offers a unique blend of Alpine wellness and modern luxury. Open year-round to the whole family, Hotel Nesslerhof features a unique array of year-round adventure and relaxation, including:

• Luxury Alpine Wellness: Featuring an 1,800 square-metre adults-only spa featuring panoramic indoor and outdoor pools, themed saunas, steam baths with daily infusions, forest bathing experiences, hiking along tranquil walking trails. Rooted in a holistic approach to longevity, the spa invites guests to connect with nature, and restore balance through yoga retreats led by world-renowned instructors and over 100 bespoke cosmetic and massage treatments.
• Ski-In, Ski-Out retreat within Europe’s Largest Ski Network: Steps from the Kieserlbahn gondola, guests access 286 kilometres of slopes in Ski Amadé, with runs for all skill levels and a chic mountaintop Sky Lounge offering panoramic views and live DJ sets.
• From Farm to Table: Authentic Alpine Flavours: Three restaurants showcase seasonal, local ingredients across menus that offer gourmet breakfasts and five-course dinners. The hotel emphasises sustainability and local sourcing, with artisanal Alpine cheeses, heirloom vegetables, home-made charcuterie and an on-site Butcher. Guests can also enjoy unique dining experiences, including chef’s tasting menus and alfresco dining with panoramic mountain views, all paired with a curated selection of Austrian wines and spirits.
• A Summer Adventure in the Austrian Alps: Explore over 400 kilometres of hiking and biking trails surrounded by Alpine lakes, meadows, and mountain huts – plus guided hikes with the hotel owner, complete with local produce picnics.
• A Family-Owned Alpine Sanctuary: Since opening in 2011, Hotel Nesslerhof has been lovingly guided by founders Tina and Hermann Neudegger, whose hands-on approach and passion for the region are infused in every detail – from design choices to curated guest experiences. Extending the family-focus to their guests, Hotel Nesslerhof welcomes the whole family to discover Alpine adventures.

Nestled within the ‘Grossarltal-Dorfgastein’ ski area, part of Ski Amadé - Europe's largest ski network featuring 286 kilometres of slopes - Nesslerhof is one of the most renowned and well-equipped resorts in the Austrian Alps. As a ski-in, ski-out resort complete with a new ‘kiersel’, a ten-person gondola lift next door to the hotel which transports guests 2,000 meters up the Grossarl mountain in a matter of minutes, the hotel offers ease, expertise, and excellence. Up the mountain, breathtaking views of snow-covered mountains await, with varied descents for all abilities from blue to black. Afterwards, guests are invited to stop at Nesslerhof’s new Sky Lounge, ‘Wolke 7’ featuring panoramic views and live DJ sets, best enjoyed with a glass of Austrian sparkling wine with a side of Kaiserschmarrn. For those seeking adventure off the ski’s, guests may also partake in tobogganing, snow hiking, or ending the day with a private ride in a horse-drawn carriage.

Founded by Tina and Hermann Neudegger in 2011, Nesslerhof was built from the ground up as a five-star wellness retreat, setting a new benchmark for luxury hospitality in the Austrian Alps. Combining heartfelt warmth with Alpine elegance, the Neudegger family has created a sanctuary of authentic design, regional best in class cuisine, and spacious rooms infused with Nordic charm. The hotel offers 86 rooms and suites with a private Spa, including a pool suite with a private heated infinity pool, fireplace, and roof terrace. In summer, guests can sleep under the stars on their balcony; in winter, they can unwind by the fire.

Situated within the Hohe Tauern National Park, Nesslerhof shines in the summer months. Guests seeking nature and activity can enjoy over 400 kilometres of well-maintained hiking, biking, and trail routes amongst flowering meadows, alpine lakes and 40 mountain huts equipped for a cosy pit-stop. Many of the hiking trails are family-friendly and easily manageable for children, making it the perfect destination for shared outdoor adventures in nature. Guided hikes with hotel owner Tina Neudegger and scenic bike rides with Hermann Neudegger are particularly popular – complete with a picnic featuring local produce and plenty of insider stories along the way. For guests who prefer to explore independently, Nesslerhof offers its own bike rental service, including modern e-bikes suitable for all ability levels. To complement the natural experiences, a varied daily activity programme is available free of charge for guests.

As part of the Best Alpine Wellness Hotels, after a day's activity, no matter the season, guests can go straight from the mountain to relaxation at the Spa. An adults-only respite, The Spa offers an 1,800 square meter water and sauna area, featuring five saunas both indoors and outdoors, steam baths with differing daily infusions, a fresh saltwater outdoor pool, a cold plunge pool, and eight spacious relaxation rooms. The 25-metre-long heated outdoor pool with bubble loungers connects seamlessly to the indoor pool, allowing guests to swim panoramic laps with mountain views. The Spa comes into its own in summer, when the spacious Living Garden and the 800 m² natural swimming pond with crystal clear water offer uninterrupted sunshine, relaxation and breathtaking mountain views. With a strong focus on nature experiences and forest bathing as part of a holistic approach to longevity, the Spa invites guests to take time for themselves, enjoy moments of silence, and find inner calm through yoga and mindful connection to the surrounding landscape. In the newly designed beauty salon, guests can enjoy over 100 cosmetic and massage treatments, alongside yoga flows and regular yoga retreats led by renowned yoga teachers.

Featuring seasonal and local produce, complete with an on-site butcher, Hotel Nesslerhof features seasonal and local produce across its three fine-dining restaurants. From ‘The Spirit Bar’ featuring exquisite cocktails, a lounge and open fireplace, to panoramic views at the Culinarium by Ness, to the gourmet kitchen offering five star, five course dining experiences, Hotel Nesslerhof offers a fresh take on traditional Alpine cuisine.

For more information, visit www.nesslerhof.at